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Swot Analysis Of Iphone 6s

934 Words4 Pages

Telenor 4,440 DKK 5,160 DKK 5,976 DKK
Talia mobile 6511 DKK 7471 DKK 8191 DKK
TDC 4760 DKK 5720 DKK 6440 DKK
(3.dk, 2015) (Callme.dk, 2015) (Telia Webshop – Mobiltelefoner, tablets, bærbare og mobilt bredbånd, 2015) (TDC.dk, 2015) (Telenor.dk, 2015)
3.2 Products
Apple computer Incorporation has introduce the various model of iPhone in the market. IPhone 6s is the latest model which was introduce in September 9 2015 with various new specification. IPhone 6s have been made available to the customer in four different color that are gold, silver, space gray and rose gold. IPhone 6s features an A9 chip which is the most advance chip ever use in a Smartphone. iPhone 6s is powered by the custom designed 64 bit A9 chip which delivers the performance …show more content…

The company has introduced the promotion for customer’s studies. The customers who shop at the Apple store for the education purpose can save up to $ 200 on a new Mac computer and laptops and up to $ 20 on a new iPad. The education pricing is only available to college students, students accepted to college, parents buying for college students, faculty staff, home school teachers and staff at all grades level. With the introduction of iPhone 6s in Denmark Apple computer incorporation has announced free delivery to the door step, provided the warranty for one year. There is a 14 days return back policy also according to which if the customer want to return the product within 14 days than he can return it. The company will not ask any clarification for the return and the postage charge for the return of the phone is also paid by the company.
As per the promotion of iPhone 6s different telecommunication company who also sells iPhone 6s in installment plan have keep the price of the iPhone as the price of the previous iPhone model that is iPhone 6. (Apple Denmark, 2015)
3.4 Place
. Apple Computer Incorporation marketing mix involves a holistic approach to Place taking the benefit of various distribution channels for iPhone 6s. The company uses a selective distribution strategy in general which involves few degree that could limit market reach to exclusivity. The company always authorizes …show more content…

Telecom companies: Apple Company also includes telecom companies for selling iPhone 6s in various countries. The company makes a deal with the telecom companies and provides the iPhone 6s to the customers at installment plans for 6, 12, 24, 30 month. Here in Denmark iPhone 6s is sold by various telecommunication companies with various subscription plans. The price for the device is different according to the telecommunication company depending to the subscription plans.

4. CONCLUSION
The unique design, remarkable operating system, ultra smart features, and full density high resolution display has made IPhone 6s more vivid and indefinable. Moreover, Apple has very good market versatility in Denmark and distributed in entire cities by three different telecommunication companies. However, the target group of people in Denmark is interested in hi-tech technology and is always eager to upgrade their smart phones with latest one. Apple users have been always benefitted by the technological enhancement of Apple products during short span of time. Nevertheless, every time Apple introduces new extraordinary qualities and changes in the product which will definitely capture the market of any country. These qualities will ensure both consumers and competition in Denmark and get positive

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