Swot Analysis Of Iphone

Contents

Introduction 1

SWOT ANALYSIS 2

Marketing Strategy analysis 6

Recommendation 8

1. Grasp Widgets 8

2. Make the Unlock Screen More Useful 8

3. Enhance the Web Browser 8

Conclusion 9

Introduction

The primary ever iPhone was divulged by Steve Jobs at the Macworld Conference and Expo in San Francisco in January 2007. In light of the iPod, it was viably a whole machine that happened to make telephone calls. Reported in January 2007 and discharged the accompanying June, the iPhone denoted Apple 's section into the mobile phone commercial centre. Portrayed by Steve Jobs as "a wide-screen iPod with hand controls... a progressive cellular telephone... [and] a leap forward Internet specialized gadget," the iPhone was the first Apple-marked

As the only mobile phone from Apple Company, the craft of iPhone is outstanding in market and it is upgrading every year, for examples, RAM. According to the data that Apple published, from iPhone 1 to iPhone 6, the random access memory (RAM) has increase from 128MB to 1GB, to ensure a smooth operating experience to its users with it becoming more functional. Besides, the design of iPhone is also innovative, it is simple and

First of all, iPhone gets high quality, as well as be marked a high price. Unlike LG or HTC or Samsung, those companies would release several collections of smart phones in distinct product lines and emphasize diverse functions in order to put them in different price, as example, Samsung’s Alpha collection, S collection and note collection, price from 249 to 800 AUD. When iPhone is the only phone production from Apple, the price is not only compared expensive, but also simplex that apple doesn’t leave customers many choices, which might limit its market.

There is also one weakness is left by IOS operating system. Android is an open source operating system which means it encourages its users discovering new functions by themselves and lower the threshold of software developer. However, IOS system is a highly closed system; the only thing users can do is installing or delete application. Any functions have to be achieved by an existing application from Apple Store, which cause a low level of manoeuvrability of iPhone. On the other hand, due to highly closed, it is impossible to treat iPhone as a USB to save or read data directly. All the processes of data exchanging between iPhone and other terminal like computer has to be operating through iTunes, which cause a limited environment and might be unacceptable to new