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Swot Analysis Of Jabong

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JABONG – ABOUT THE COMPANY Jabong is an online e-commerce website site which provides high quality fashion and lifestyle products. The company was founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri and it started its operations in January, 2012. Presently, it has headquarters in Gurgaon, Haryana, from where all its operations are handled. Jabong sells over 1000 different brands with an average of 6000-7000 orders shipped daily. The company deals in retailing of following products: • Apparels • Footwear • Accessories • Beauty Products • Home Accessories • Fashion and Lifestyle Products Jabong’s business model includes both an inventory model and a managed marketplace model. In the inventory model, branded products are bought …show more content…

Companies use data in e-commerce market to understand customer acquisition, user behaviour and conversion. Analytics is used across all the business sectors. In E-commerce, most of the data falls under two categories, structured and un-structured. The structured data consists of regular data captured daily like name, address, preferences and age. The unstructured is much valuable piece of data which is available as tweets, clicks, feed and blogs. Companies are analysing the buying pattern and path of the customer and tries to improve customer experience by making the process seamless. Companies also use real time analytics to calculate the critical factors that would provide value to the customers. The value can be interpreted in terms of: • Analyzing in real time the geographic area and warehouse proximity to reduce end user product price. • Analyzing in real time, the current inventory levels and demand patterns to automatically trigger price reduction • Analyze current time for shipping, cost of transportation and predict approximate delivery …show more content…

They are targeting predictive modelling and spatial and temporal analysis. Spatial – temporal modelling means when data is collected both in time and space axis. By analysing time series and correlating it with external variables like weather, festivals and competition, predictions are made to understand various metrics like sale volumes, fast-selling items, visitor profiles, and so on. Jabong is analysing behaviour of the customer based on the purchases and lifestyle and correlate it with the location to optimize its business. Using this model they would able to predict the inventory level and type of inventory to keep for a particular location, which offer or product to give priority based in customer choice

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