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Swot Analysis Of Joe Fresh

514 Words3 Pages

Joe Fresh Background
Joe Fresh is a Canadian fashion brand and retail store managed and owned by Loblaw companies. Joe Fresh offers many different items, such as: adult wear for both men and women, children’s wear, shoes, purses, makeup and more. Joe Fresh was introduced to Canadian consumers in 2006 at forty different Atlantic Superstore and Real Canadian Superstore locations. Joe Fresh has only been open for 10 years in Canada and 4 years in the United States although it was just another Canadian retail failure in the insanely competitive American fashion retail market. The Joe Fresh head offices are located at 2 Atlantic Ave, Toronto, Ontario.
The Issue
On Wednesday, April 24, 2013 a Bangladesh garment making factory owned by Joe Fresh

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