Swot Analysis Of Johnson Baby Powder

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The Johnson’s baby powder as a product itself has the following set of characteristics which makes the consumer recognize the product in the market,
• Gives smooth skin to the baby
• Protects the baby from rashes
• Looks-cylindrical packaging with pores on the top, cuboid with curved edges
• Twist and unlock
• Mild colours like White or Pink or Light Green in package and design
• Different sizes ranging from 50g-700g
• Branded as Johnson’s baby powder even though the companies branding is Johnson and Johnson
• Available in different variants- Original, Aloe Vera, lavender, Blossom and bedtime

The list of competitors include,

• Himalayas baby powder
A soft gentle powder that refreshes and cols your baby’s skin

• Mothercare
Mothercare plc is British retailer which specialise in products for exponents mothers.

• Morison’s
Protective, mild and comforting
Enriched with the goodness of zinc stearate & virgin olive oil

Business marketing

Johnson baby powder being a product from a famous brand Johnson and Johnson depends on a lot of other health care companies and medical companies for their success of the business. There needs to be a balance maintained between the goods coming out and the raw materials that get into production of the product.

A demand caused for this product could affect almost the whole of the baby care industry, since Johnson’s are the sole manufacturer of many of the products under this industry. Thus, a very small demand for

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