Swot Analysis Of Jollibee

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3. Jollibee
Product: Jollibee changed from being an ice cream parlor into serving hamburgers that is made with a home-style recipe. The change in product is due to the changing taste of the Filipino people. They give value to their customer by offering what satisfies the consumers.

Place: The companies give value to the customers through the location of their food stores. It makes the customers more access to their food store. They have 752 stores nationwide that offers delivery and online ordering. Their strategy is that they [lace their outlets where there is a little competition.

Price:They price their product by affordability to its consumers. They use pricing strategy such as 39ners and 49ners to capture its market.

Promotion: They use promotions like television ads to capture large target market, word of mouth, flyers and also discounted coupons. Aside from that is they promote a family oriented work environment. Their values is reflected on their advertising and marketing. Being a family oriented is one of their key success instruments making them different to their lots of competitors.

4. Bonchon
Product: They offer high quality, fresh and low trans-fat to their customers. The recipe is a standard in all of Bonchon’s outlets worldwide, other items on their menu may vary from one country to another. They were able to organized to capture value of the consumers by continuing to serve Korean-style crispy chicken which makes it different from their other

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