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Swot Analysis Of Jollibee

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Competitor SWOT Analyses
Jollibee
One of the strengths of Jollibee is their product that is local styled food catered to the Filipino’s preferences. They are constantly adding its product range on top of their popular favorites menu in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable eating. Another strength of Jollibee is their location. They instill in the minds of their consumers a place where they could enjoy eating fast foods and they price their products according to the purchasing power of their target market, making it to be valuable to many consumers. Their weakness is that they lack of supply of chicken to be served to their customers because of the delays of their suppliers. Sanitation is also one of the major problem of Jollibee (maintaining their comfort rooms and utensils are not properly cleaned)
McDonalds
McDonalds offers a wide range of menu. It includes hamburgers, chicken, soda, coffee and other beverages. Another strength is that they locally adopt food menus. The price range is 27 pesos up to 250 pesos. McDonalds is an international brand that is located in many parts of the world. They have the ability to adapt their menu to the local tastes. Weakness of the company is that some people said that Mcdonalds has lost its impacts among the consumer due to their overcrowded menu and also poor service quality.
KFC
The strength of KFC is that they have a secret recipe for their

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