Executive Summary
I have chosen to compare 2 of the world’s largest fast food restaurants specializing in chicken, Kentucky Fried Chicken and Popeyes Louisiana Kitchen. These 2 restaurants have been neck and neck for numerous years now with KFC coming out on top in the QSR (quick service restaurant) rankings. I will be doing a comparative study on both of the franchises in South Africa paying special attention to the Marketing aspect of the restaurant. A decision will be made stating which of the two companies is dubbed more successful as well as recommendations to the not so successful company on how they can improve on their current business model. KFC
KFC stands for Kentucky Fried Chicken and was founded in 1930 in Louisville, Kentucky, United States by Harland “Colonel” Sanders. While the first official store only opened in 1952, Harland was selling his food in a Shell gas station near a small city outside North Corbin. In 1936, Harland bought a bigger store to accommodate his fast growing consumer base. At this time, he was perfecting his recipe and only in 1940 did he create the legendary Original 11 herbs and spice recipe that is used in all of the KFC branches today. In early years of opening, sales were exceeding expectations and the amount of stores opening were increasing exponentially. Fast forward 65 years, KFC have more than 19 500 stores open in 115 countries worldwide. KFC opened their first store in South Africa in 1971 and now have 884 total sores and
INTRODUCTION In the case, the backgrounds of Chick-fil-A and its founder are discovered, along with details about the corporation’s strategy and organizational culture. The company’s marketing and finance functional areas are described, followed by its plans for growth and leader succession. The following analysis serves to evaluate the company’s situation within a strategic management framework to discover the effectiveness of its unusual business approach and to identify areas of concern. Chick fil a history began as Dwarf House in Hapeville, Georgia in 1946 and was founded by S Truett.
PR Newswire New York (New York) 20 July 2016. Recent as of January 2017, other services Kroger Company provides to its customers are providing 1,455 fuel centers within a few of the grocery stores locations, 784 conveniences stores operated under the chain, 319 jewelry stores, and an online retailer. (Merchant Online by FTSE
After they had gotten the business going smoothly the restaurant in Forest Park burned down. Truett decided to rebuild where people would stand up and order. Nobody liked this idea. So, Truett sold it to Ted Davis who turned it into a Kentucky Fried Chicken.]
Answer 4 Colonel Harland Sanders initially began his business as a service station operator in Corbin, Kentucky. He later began cooking and serving chicken dishes out of the service station's dining area. This venture became so popular that he closed the service station and opened a restaurant, which became the worldwide franchise
The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are
It is no secret that Americans generally enjoy fast food and chicken. In fact, each year the average American eats approximately seventy-three and a half pounds of chicken (2011, June 19). So how well do two of the most successful chicken-based fast food restaurants compare in convenience, quality, and variety? A comparison must be made between Chick-fil-a and Zaxby’s to find out.
He and his wife started a hotdog stand business and eventually established their own restaurant, Carl's Drive-in Barbeque. His business has paved the way for many fast food restaurants and has expanded incredibly across the world with over 1,369 locations. B. Ray Kroc 1. In 1954, Ray Croc sold eight milkshake machines to the McDonald brothers.
It was only 384 square feet. The product that they were known for is the Original Chicken Sandwich. The other items on this menu was a “Midnight Sandwich,” this was just a ham and cheese sandwich. Another item on the menu was a coconut icebox pie. Chick-fil-a has 1,900 restaurants.
I. Introduction A. Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B. General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C. Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising according to studies but it also brings negative effects on our health in the long run. II. Body A. Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered right in front of your door step or by ordering through their websites without leaving your work desk.
Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.
Panera Bread: Ethical Competitive Analysis Panera Bread is presently a recognized as a leader in the fast-casual type of the restaurant industry. However, despite its status, Panera Bread should understand the potential new entrants in the industry by conducting a competitive analysis of the fast-casual sector. The company can conduct an ethical and appropriate analysis by studying major and successful players in the restaurant sector currently dealing in unrelated food products. These companies are probable entrants in the market since they may attempt to introduce new product channels to boost their profits.
Fernando was from Porto, Portugal, and his family had emigrated to South Africa. The restaurant was then named after Fernando himself, and his son, who is also called Nando. The first restaurant was opened in Rosettenville, Johannesburg. The first international store was opened in 1992 in Earling West London. By 1997 there were 71 stores in South African and 46 stores worldwide and in 2012 the 1000th store was opened worldwide.
As of September 30, 2016, Burger King reported it had 15,243 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. While it may be tempting for big food
The price strategy which KFC is currently adopting is geographical pricing. It is because the menu prices is set differently in each country. For example, KFC Malaysia snack plate is priced at RM 5.95 while snack plate in Singapore is priced at SGD 6.40. Generally, they use market penetration pricing for new products. KFC sets their price slightly lower as compared to their competitors in order to entice customers away from their competitors.
KFC has its headquarters at 1441 Gardiner Lane, Louisville, Kentucky, in a three-story colonial style building known