Swot Analysis Of Kate Spade
II. A. Company Info Since the beginning in 1993, Kate Spade has been known for their use of colors and patterns, but it all started with a purse. Kate Brosnahan Spade designed a line of 6 purses completely different from the trends she saw on the runway. This was just the beginning for Kate Spade as they now sell everything from jewelry, to clothing, to home decor. In 2007 Spade sold the company to Liz Clairborne with Deborah Lloyd as the President. Since then, the company has continued to expand and now has over 175 stores around the world. While the company continues to bolster its sales, it remains true to its colorful roots. They have a large online presence with 2.2 million followers on Instagram alone. Recently, Kate Spade has filled the affordable luxury market with high quality goods, at prices affluent shoppers can afford. III. Company Strategy A. Kate Spade’s Competitive Advantage Product excellence is by far the most sustainable competitive advantage that Kate Spade has. Their branding and marketing strategies have proven incredibly strong. In fact, a young women in Kate spade’s target market would instantly be able to recognize a Kate Spade purse from a competitor. Colors, patters, and shapes are just a few of the things that this brand has capitalized on to market their brand and set …show more content…
Their high fashion and trending items continue to keep them on the forefront of fashion. Kate Spade has also successfully displayed their products on celebrities and models giving them an edge over competition. However, their weakness lies in the lack of diversity. In addition, their high prices especially on clothing could drive away customers. Their target market could potentially be too narrow as their designs are undeniably unique. Lastly, their bold fashions could become outdated and work against them rather than for
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