Swot Analysis Of Kellogg's Porters

1152 Words5 Pages
Contents Kellogg Ireland 2 Executive Summary: 2 Introduction: 3 Company background & history 3 Strategic statement: 3 Financial performance & growth 3 Macro: 5 Porter’s 5 forces analysis: 6 Supplier power: 6 Buyer power: 6 SWOT analysis: 7 Strengths: 7 Weakness: 7 Opportunities: 7 Threats: 7 Conclusion: 9 Kellogg Ireland Executive Summary: Kellogg’s company was a small family owed business that only produced Kellogg’s corn flakes, and now it has expanded so much from 100 years. Now we are selling a broad array of cereals, snacks and frozen foods in over 180 countries. In the year 2012 of May with our acquisition of the Pringles business we grew even larger than what we expected. We’re continued W.K. Kellogg’s journey and building…show more content…
It attracts upon industrial organization (IO) economic science to derive 5 forces that confirm the competitive intensity and thus attractiveness of associate business. 1. Supplier power 2. Buyer power 3. Competitive rivalry 4. Threat of substitution 5. Threat of new entry Supplier power: The easier it's to modify suppliers, the less talks power they need. Low provider change prices completely have an effect on Kellogg's. Encompasses a vital impact, thus associate analyst ought to place a lot of weight into it. This statements can have a short-run positive impact on this entity, that adds to its worth Buyer power: When customers treasure specific merchandise they end up paying a lot of for that one product. This completely affects Kellogg's. Product is very important to client. When there area unit massive numbers of shoppers, nobody client tends to own talks leverage. Restricted talks leverage helps Kellogg's Competitive rivalry: Threat of substitution: Threat of new entry: SWOT

More about Swot Analysis Of Kellogg's Porters

Open Document