Swot Analysis Kellogg

Contents

Kellogg Ireland 2

Executive Summary: 2

Introduction: 3

Company background & history 3

Strategic statement: 3

Financial performance & growth 3

Macro: 5

Porter’s 5 forces analysis: 6

Supplier power: 6

Buyer power: 6

SWOT analysis: 7

Strengths: 7

Weakness: 7

Opportunities: 7

Threats: 7

Conclusion: 9

Kellogg Ireland

Executive Summary:

Kellogg’s company was a small family owed business that only produced Kellogg’s corn flakes, and now it has expanded so much from 100 years. Now we are selling a broad array of cereals, snacks and frozen foods in over 180 countries. In the year 2012 of May with our acquisition of the Pringles business we grew even larger than what we expected.

We’re continued W.K. Kellogg’s journey and building

Breakfast is that the most vital meal of the day. And their area unit reams of research project to make a copy that reality. Once an evening of sleep, a balanced breakfast fuels the body and brain so that they will operate at their best.

• A median serving of cereal with skimmed milk has 152 calories (less than several alternative breakfast choices) and delivers valuable essential nutrients as well as B vitamins and iron.

• Breakfast cereal eaters are found to own lower BMIs (body mass indexes). 6

• Intake breakfast might facilitate kids do higher at school by up memory, check grades, college attending, psychosocial operate and mood, in step with a recent review of twenty-two studies.

Macro:

PESTLE analysis:

Kellogg’s manufacture a good vary of cereal product as well as the well-known whole of W. K. Kellogg's corn flakes, rice krispies, special K , fruit n fibre, also the nuti-grain cereal bars.

The philosophy was "improved diet results in improved health"

Analysis of Kellogg's external surroundings Analysis of Macro-environment influences through the PESTLE model the headquarter of food manufacturer company is presently base in Battle Creek within the Michigan. I’ll base my PESTEL analysis within the country of

It attracts upon industrial organization (IO) economic science to derive 5 forces that confirm the competitive intensity and thus attractiveness of associate business.

1. Supplier power

2. Buyer power

3. Competitive rivalry

4. Threat of substitution

5. Threat of new entry

Supplier power:

The easier it's to modify suppliers, the less talks power they need. Low provider change prices completely have an effect on Kellogg's. Encompasses a vital impact, thus associate analyst ought to place a lot of weight into it. This statements can have a short-run positive impact on this entity, that adds to its worth

Buyer power:

When customers treasure specific merchandise they end up paying a lot of for that one product. This completely affects Kellogg's. Product is very important to client.

When there area unit massive numbers of shoppers, nobody client tends to own talks leverage. Restricted talks leverage helps Kellogg's

Competitive rivalry:

Threat of substitution:

Threat of new entry:

SWOT