When Chipotle first introduce the fast-casual dining model, it was one of the first in the industry. Since then, others have followed the same concept and consumers now have a variety of choices from Mexican, American, Italian, Mediterranean to Asian cuisines. Today, Chipotle is not just competing against competitors who offers the same ethnic food but also against competitors who provides food from other countries. Bargaining Power of Customers. Chipotle consumers have the upper hand in this situation because of the choices available to them.
KFC was one of the first American fast food chains to expand internationally by the 1960s. Throughout the 1970s and 1980s, it experienced mixed fortunes as it went through a series of changes in corporate. In the early 1970s, KFC was sold to a company named Heublein, which was taken over by the R.J. Reynolds food and tobacco conglomerate. KFC's original product is pressure fried chicken pieces which have been seasoned with Sanders' famous recipe of 11 herbs and spices. KFC then later expanded their menu to offer other chicken products.
They chiefly offer cooked chicken, burger and refreshments in their different chain stores in different countries. They take after a comparable equation to keep up the idea of the sustenance things in each one of the diners. Brand arranging decree of KFC is their trademark which is "its finger lickin' awesome!" These communicates customers see KFC sustenance things to be especially smart. KFC offers customers freshly made sustenance's that they can eat wherever they require at a comparative quality.
* Expansion Chipotle should continue expand domestically and internationally its fast-casual restaurants in promising locations. Additionally, Chipotle should develop Shophouse Southeast Asia Kitchen’s menu and interior to attract more customers. expand the location. Consequently, their revenue and net income will increase gradually. * Marketing In stead of only relying on word – of – mouth technique, they should create more TV shows like “Scarecrow” and “Farmed and Dangerous” and held “cultivate festival” not only to build the relationship between customers and Chipotle but also to increase customer’s awareness of the brand and their “Food With Integrity”
(November 2013). Business History And Overview Of Kentucky Fried Chicken Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/business-history-and-overview-of-kentucky-fried-chicken-marketing-essay.php?cref=1 5. Nithi, s. (2015). Colonal Sanders - Documents.
These facts provide great strength for the functioning in the competitive market. Moreover, Kitkat has been positioned number one brand in UK 1999. Kitkat have a good marketing and market leadership and strong distribution network. Next , looking at its availability, Kitkat has excelled ,i.e, it can be found from small grocery stores to big supermarkets and hypemarkets. Nestle’s Kitkat was the one of first come up with a chocolate-wafer combination and till date when compared to its main competitions Cadbury’s Time out is more popular.
• Toyota quality relies on the teamwork and flexibility of its members. • KFC is a fast food restaurant chain, which specializes in fried chicken. • KFC is known for providing best taste food all around the world. • Their prices are relatively high in Pakistan as compared to the prices in other countries. • KFC has been contracting suppliers, which supplied contaminated poultry to KFC, thus resulting in falling sales and damaged reputation.
And achieve as a result, the grow for its brand, market share, and sales revenue. Key Issues for Chipotle Chipotle is quite strongly positioned fast casual segment but it is facing increasing competition from the quick service restaurants such as Taco Bell that are looking to compete for the market share. These quick service restaurants are trying to attract fast casual customers by providing similar products at a lower price which is a threat to
Introduction and History: Kentucky Fried Chicken (KFC) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with almost 20,000 locations globally in 123 countries and territories as of December 2015. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging
Meanwhile, KFC introduces about 50 new products a year and some of them are offered temporarily. Therefore, Chinese consumers could taste both Chinese-style food and Western fast food in KFC and could frequently experiment with new products. On the price front，KFC gains maximum material sources in China to keep costs low and makes the price is acceptable to customers. Additionally, KFC makes a considerable investment in promotional activities, such as advertising and training their employees in customer service. Those activities could build awareness of, interest in and stimulate customers to purchase products from KFC.