Swot Analysis Of Kettle Foods

Background

The Kettle chips product is owned by Kettle Foods, Inc that originated from Oregon, United States. The first bags of Kettle Brand potato chips was made in the year 1982. Over the years, Kettle Foods carefully added new flavors, and even expanded their line to include the Crinkle Cut variety, Kettle Brand Tortilla Chips and Kettle Brand Baked Potato Chips, creating entire new categories for Kettle 's fans to love. Kettle Foods use only the freshest, all-natural ingredients to create intensely flavored, wonderfully crave able potato chips that can feel good about eating.

Kettle Foods has expand their product to Norwich in the United Kingdom in 1988. The United Kingdom business operates as Kettle Foods Ltd. This first step of Kettle

People always love the snacks with low fat and healthy but what is most important is the taste of the snacks, Kettle chips have meet all the requirement for being a popular potato chips.

Kettle Foods have made a commitment to their customer about their quality of the product. They have a lot of focus on the quality process and procedure. The potato that they use are all organic and fresh potato came directly from farm. Kettle Foods does not franchise their outlets, this is to allow them more control on Kettle chips quality and services with strict procedures on their ingredients choosing process.

Another reason for customers choosing Kettle chips is their wide variety of flavors. Kettle chips have more than 10 flavors for Kettle’s fans to choose so they will not get boring by always eating on one flavor. Kettle Foods invent the new flavor alternatively, for example, when Kettle chips appear in Singapore market, first of all they will investigate the local’s favorite, so afterwards this is allow them to come out new flavor that will be popular in Singapore. At last Kettle chips sales will increase according to their market is like by their

They also doing many efforts to save the environments Kettle Foods apply their ‘Going green’ concept into their product as well, starting from the ingredients to the packet of the chips. The company uses different strategy and special offering to stay competitive within the chips market. After all being analysis, it shows this product is becoming a growing trend in the market.

References

Kettle Foods, Inc, Corporate (2009). Available at: http://www.kettlebrand.com/about_us/ [Accessed on 28 Feb 2016]

Kettle Foods, Inc, company description (2010). Company description. Available at: http://www.potatopro.com/companies/kettle-foods-inc [Accessed on 28 Feb 2016]

Diamond Foods, Inc (2011). Kettle Brand annual report. Available at: http://investor.diamondfoods.com/phoenix.zhtml?c=189398&p=irol-reportsannual [Accessed on 29 Feb 2016]

Kettle Foods, Inc, Corporate (2009). Kettle Brands’ Natural Promise and Sustainability. Available at: http://www.kettlebrand.com/about_us/our_natural_promise/ [Accessed on 01 March 2016]

Thrive market Group (2016). Buy Kettle chips online. Available at: https://thrivemarket.com/brand/kettle-foods [Accessed on 02 March 2016]

Frito-Lay North America, Inc (2016). Lay’s potato chips. Available at: http://www.fritolay.com/snacks [Accessed on 29 Feb