Swot Analysis Of Kfc
Executive summary
KFC is the largest chicken fast-food operators, developers and franchisees in the world. KFC, a wholly owned subsidiary of PepsiCo, work until the second half of 1997, more than 5,000 in the United States, where about 60% of the franchise. Internationally, there are views of more than 3,700 KFC units, of which two thirds are ache franchise.
By buying direct wholly owned and franchised, the company involved in the joint venture, and to study alternative sites continue to be in an increasingly competitive market fast-food.
In late 1997, the company is expected to become an integral restoration Yum, a wholly owned subsidiary of PepsiCo formed out of the revolving restaurant companies. (Murasakibara-murasakibara.blogspot.com, 2015)
Introduction
Harland Sanders in Corbin, Kentucky is the one who founded KFC. Harland Sanders was born on a small farm in Henryville, Indiana, USA, in 1890. Harland Sanders loved to cook and also to invent a new recipe. One day, he tested 11 herbs and spices flour mixture, until he achieved the success it has a recipe for cooking chicken. Harland Sanders opened the first factory has 142-seat restaurant, motels, gas stations. In 1930, become famous all over the world began to develop the image. First, he was appointed Honorary Colonel Sanders Kentucky state governor, second, developed a taste and unique pressure -frying chicken quickly.
However, he signed his first franchise to Pete Harman in 1952, who is the owner
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