INDEX Page # Introduction of Nike, Inc 1. SWOT ANALYSIS OF NIKE 2. STRENGTHS a. Product Innovation b. Strong Global Brand c. Low Cost Manufacturing with Strong Cash Flow d. Global Presence and Influence e. Proficient Leadership 3. WEAKNESSES a. Excessive Dependence on Footwear b. High Prices of its Products c. High Prices of its Products d. High Advertising Spending 4. OPPORTUNITIES a. Explore Emerging Markets b. The Rise of e-Commerce Trade c. Product Expansion d. Initiatives Towards Better Environment
3.0 Industry and Competitor Analysis The fashion industry in the UK, Europe and the US has several players who compete for the rich market niche. Compare to its competitors in the clothing and accessories industry, Ted Baker performs very well as evidence by its improved financial ratios e.g the EPS over the past five years. 3.1 Industry Overview The high-street fashion industry is dominated by several firms but Ted Baker is continually winning attention in that industry. The Mintel stores (2013)
research I would suggest my organisation to apply Ansoff Matrix and this is how they should do it. • Market Penetration In the Market Penetration strategy, This is where the organisation tries to grow their existing products. So since DOPE09 is a Fashion Brand they can achieve this by selling more products or services or by finding new customers within the existing markets. This can be accomplished by: (i) Price Reduction In this do some Sale,Make it 25-70% off. This will definitely will
Director 's Cut for ultra luxury watching. PVR opened cinema halls in Ambience Mall, Gurgaon in 2007 named "PVR Ambience Premier" as India 's first 2K Dolby Digital Multiplex with five Premier Class auditoria and two Gold Class auditoria. 1.3 SWOT ANALYSIS OF PVR 1.3.1 Strength: 1. First mover advantage in multiplex business in India. 2. Develop and operate state-of-the-art multiplexes to create superior quality ambiance. 3. Usage of technologically updated systems like Dolby stereo sound system
experience; Products, People, Place, Promotion and Price. McDonald 's are dedicated to continuously and permanently improving the operations and enhancing the customers ' experience.” (Jurevicius, 2013) Situation Analysis Organizations conduct analysis of situation, also known as a SWOT (Strength Weakness Opportunity Threats), it is to evaluate and prioritize their strengths, weaknesses, opportunities and threats. This second step in the strategic marketing process helps managers understand the resources