Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. (Zara, n.d.) ZARA brand can be called an alternative brand in the fashion industry, the fast fashion ZARA created are highly respected and has become a major mainstream. ZARA is one of the popular fast-fashion brands around the world; it sells fashion for men, women and kids, welcoming shoppers in 86 markets with over 1700 strategically-located
Swot analysis of Bata The swot analysis is the observation over an organization: • Strength • Weakness • Opportunities • Threat Swot analysis of Bata Shoes Company is given below Strength: 1. Intention of sale environment: Bata Shoes Company has an intention of creating profitable sale environment. 2. Service motive : Bata shoes have has the motive of better services giving to the consumer. 3. Flexibility: Bata Shoes Company is a flexible department store. 4. Market research: The authority does
Target Market Demographic, Socio Economic Class & Psychographic Target market will be similar to what Addicions targets everywhere in Europe. Addicions started with women’s accessories. With the addition of kids apparel and women’s clothing product lines the target market expanded out of accessories. Our target market consists of women from the age of 18 to 45. Our target customers value the look and feel of things that they wear. Since the brands stores have a strong artistic interior design, Addicions
INDEX Page # Introduction of Nike, Inc 1. SWOT ANALYSIS OF NIKE 2. STRENGTHS a. Product Innovation b. Strong Global Brand c. Low Cost Manufacturing with Strong Cash Flow d. Global Presence and Influence e. Proficient Leadership 3. WEAKNESSES a. Excessive Dependence on Footwear b. High Prices of its Products c. High Prices of its Products d. High Advertising Spending 4. OPPORTUNITIES a. Explore Emerging Markets b. The Rise of e-Commerce Trade c. Product Expansion d. Initiatives Towards Better Environment
serve the whole family. • More competition results in more campaign for products. • Business Expansion in Shoe care products • Utilize outsourcing especially the synergy sources to achieve competitive pricing • Market expansion opportunity in high fashion & value for money footwear market for all categories of shoes through Retail channels
Bata is a well reputed company and it has good brand image all over the world as well as in India but also they are losing the share market because of the other brands offering their customers products with new designs and shapes. According to the analysis and research of market it will be better for Bata for applying a new strategy for attracting their customers. So they can choose the Product Development strategy by developing their products in new designs and shapes. The main target of Bata’s customers
With these even opportunities for the employment is also increasing to a larger extent. These high levels of fashion consciousness has created the need for candidates who are highly productive, efficient and have a passion to create new designs and give way to creativity. This Industry demands and requires both skill and diligence. India is an ultimate combination
over the world. In the US, there are lots of competitors, also in the markets of foreign. Nike Company is accepting challenges and also looks for to achieve the goals of short-term and long-term. SWOT analysis of Nike For sports shoes, one of the top company in the world is Nike. We can discuss the SWOT of Nike Company through the strengths, weaknesses, opportunities and threats. Strengths: Number one shoe maker in the world is Nike. This company makes products for different sports like baseball
(Appendix 3.1.2), refer to Appendix 3.1.3. Place: Distributed to Multi-Brand store front (indirect channel) and the exclusive Puma stores across countries (direct channel). Puma also has an online store at ZALORA Singapore, the fastest growing online fashion retailer in Asia, making customer’s shopping experience even more convenient than before. Promotion: Puma’s products can be seen promoted through print media (newspapers, magazines), designing creative billboards, television, commercials and movies
A swot analysis is an analytical tool whereby the positive and negative internal and external aspects of a company or entrepreneur are analysed. RIHANNA’S STRENGHTS: A strength is an internal positive factor that can benefit a company or an entrepreneur. Rihanna