Kimberly Clark Swot Analysis
John founded Kimberly Clark, one of the fortune 500 companies, way back in 1872. A. Kimberly and a few other businessmen. The company started with operating paper mills. It is one of the well-known companies and produces consumer products, mostly using papers. It belongs to the personal product industry. It produces products like facial tissues ( Kleenex), female hygiene products (Kotex), toilet papers, wipes, baby diaper (Huggies) etc. This American company is based in Irving, Texas, and employs more than 43,000 employees. Current the company is spread around the globe and serves Latin America, Asia, Europe and other countries by supplying quality consumer, personal and health care products. The company aims to make the lives of the consumers …show more content…
The various strengths of the company includes the range of products are of daily needs, and thus are disposed and bought is usual course of life. With continuous investments in research, development and innovation, the company holds a goodwill, which is unparalleled, and a loyal customer base, which helps it to maintain a satisfactory level of sales. As far as the weaknesses are concerned, as they sell consumer items the revenues are highly dependent on the preferences, mentality, product segmentation which may vary within and outside the organization. The unfunded employee pension benefit is another weakness, which the company faces, in the internal …show more content…
It is the integrity and the way the company manages the employees, which helps retain them and attain the desired goals. The Corporate Social Compliance Team of the company constantly providing the desired support to integrate human rights in the owned as well contracted operations of the business units. They also provide advises to the various stakeholder interactions, the standard of which is in lines with the Code of Conduct and International Corporate Social Responsibility standards. In 2013 the company had also been awarded as one of the most ethical companies around the world. (Kimberly-Clark Corporation, 2013) The aim of the K- company is to bring integrity in diversity and utilize this culture of integrity to achieve the desired goals in a cohesive
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