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Case Study: Kiss Under The Bermudez Group

703 Words3 Pages

Agile working according to Allsopp (2009) is “about bringing people, processes, connectivity and technology, time and place together to find the most appropriate and effective way of working to carry out a particular task.” This ensures the company remains competitive, increase market share; motivate and encourage employees with the aim of responding flexibly to its environmental changes. Internal factors are “the variables that occur internally and are influenced by management decisions” (Badenhorst- Weiss et al., 2008). The mission, culture and structure of Kiss under the Bermudez Group, as discussed below, make up the internal factors that shape how the company responds to customer needs. Firstly, the mission sets the purpose of why an organisation exists and clearly identifies the objectives and goals. …show more content…

The general population is becoming progressively health conscious and search for healthier food options. Although Kiss produces a few breads that are slightly healthier, they should expand to also to include cakes for this segment of customers. Competitor, Bakery Treatz already tapped into this niche however, they mostly cater to persons with higher incomes leaving an opportunity for Kiss to swoop in with more competitively priced products. Lastly, Kiss being a trusted household name, has amassed thousands of loyal customers over the years. However, they currently face high competition from smaller bakeries such as Bakery Treatz, Puff N Stuff and Linda’s Bakery. Having various lines of products like Kiss, makes it very difficult for new bakeries to outperform them however, some rivals have potential to harm individual lines, resulting in loss of competitive advantage. For example, Bakery Treatz offers custom-made specialty cakes with any flavor of cake and type of icing that the customer can imagine unlike Kiss, who offers a standard set of

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