Kissmeyer Swot Analysis

Kissmeyer_Brand manual_div. oversættelse

Brand position Billede forbrugere i forskellige situationer

The structure of the Kissmeyer brand enables the product to belong to several beer categories and have a wide presence on the market. The consumers’ choice of product type depends on occasion and situation – as well as on company – and the Kissmeyer brand and concepts reflect this behaviour. Good beer is more than just one type of beer, and Kissmeyer is a brewer with a very broad repertoire. The Kissmeyer products do, however, share a number of characteristics: they have all been conceived with great passion, and no compromises have been made as regards recipe, ingredients or brewing methods.

Brand Attitude Her kan vi vise bagsiden med

This helps the consumers navigate. Each concept has a tale of its own and each tale represents a part of Kissmeyer’s unique personality: As the name suggests, ICON are iconic brews from Kissmeyer’s backlist. Passion denotes the brewer’s special interest here and now – and Kissmeyer is a brewer of many interests. Then we have Co-brews, where we activate Kissmeyer’s network of brewers around the world. The Tribute, which pays homage to the heroes of the business – and the Adventure series, which is a conceptual platform on which Kissmeyer can comment and communicate his beer. Finally, we have the very first food beer ever created, born in the kitchen and the result of an entirely new kind of

The latter comprises the present and offers ample opportunity for talking about visions. In addition, there is Kissmeyer’s profound knowledge of beer – and of the particular soulfulness of beer.

• Kissmeyer’s great network and recognition internationally. Here we can boost the name further by utilising current notabilities and by being visionary regarding new brewers, new breweries and new types of brewers. (types of brewing?)

• Kissmeyer with an attitude. This is Kissmeyer Adventures. Here we can almost do as we please. Many of these products should be perceived as part sales and part marketing. Kissmeyer is a tolerant man. The word “love” is often uttered, he is both creative and curious, and his many years as a brewer have only sparked his interest in challenging himself. You can hear him talk about these and many more aspects in a series of films: a kind of TED Talks of the beer business. Boring? No! Not if you like beer.

There is one thing Kissmeyer is not. He is not indifferent. He is interested. And Kissmeyer beer is brewed for interested beer