Abstract Digital technologies are reshaping competitive dynamics in CPG marketplace. The smartest, most successful CPG brands are increasingly reaching consumers through digital media as part of their coordinated efforts to increase sales and brand preference. CPG Companies are embracing digital technologies at faster rate than ever and the pace will only increase as we charge towards future. Resulting in increased digital spend by CMO’s and CIO’s. Technology partners and creative partners are part of the same ecosystem and often
Human capital development have a strong relationship with strategic planning process. In an organization, human capital development on strategic planning process can consider as a main tool for influencing and shaping attitudes, skills and behaviour of the individuals in their duties and jobs. With a proper management on human capital development, they are able to create a new goods and services. Furthermore, it is a good concepts and specialized with strategic planning process and environment by giving a specific tasks due to the deliberations on the objectives. Hence, after the organization improve the management of human capital development on strategic planning process, the organizations are definitely have some breakthrough and progress.
The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well. The mass media is primarily employed by the companies in order to reach a mass audience thereby making the process of marketing more
a) Strong competitors: Unilever has strong competition worldwide by multinational companies like P&G, Nestle, and Colgate. These companies are also global companies with big market shares, huge product line and millions of customers. b) Substitute product: As Unilever operates in more than 100 countries and there are a lots of substitute products available in the local market. Because of product quality and extensive R& D company charge higher prices for its products but the local products are much cheaper Unilever has established its competitive advantage from its strong geographic footprint and outstanding delivery of consumers’ needs around the world. In addition, The key successful factor of Unilever is the continuing focus on innovation and product developments.
Purham Sidney 1 Customer Relationship Management is a major important key to the success of any business, company or organization. The case study Dow Corning and DirecTV discuss how the role of customer relationship management provides many avenues and is a strategy formula designed to build a better understanding their customers needs while also improving the relationship between the service provider and the service subscriber. The implementation and the use of this technology serve as a tool to build a better, stronger relationship with current as well as new potential customers. When business and companies use customer relationship management to gain a competitive advantage by understanding consumer preferences and individual customer purchasing habits. To summarize the case study in my own words are that the use of customer relationship management within the Dow Corning’s sales and marketing group to provide excellent customer service while recording valuable information about their customers to gain an understanding of their customer 's needs, wants and to provide new ways to better serve their customer base.
3.2. Improvement of customer satisfaction levels. The use of CRM with KM will expand the profits of banks, enabling them to identify the most profitable customers and deliver the highest level of service. The use of CRM increases customer retention, income, faithfulness, satisfaction and, crucially, gives workers the necessary knowledge and procedures to know their customers, understand their requirements and efficiently build relationships between the bank and its customers . 3.3.
• Delegation of tasks can also help deal with certain challenges. This means that human resource managers can spread the work between other managers and employees. • Lastly HR managers can work with external consultants who have specialised knowledge of the various challenges that arise. These specialists can help the organisation by giving solutions on how to overcome the challenges as well as the best steps to take when problems arise. Conclusion It can be concluded that various human resource management models and theories can be used in organisations based on the various outcomes the HR department expects.
It serves a filter to separate what is important from what is not, [a mission] clearly states which markets will be served and how, and [a mission] can communicate a sense of intended direction to the entire organization”. Adapted from businessdictionary.com (2017) Once a clear mission for the company has been outlined a SWOT analysis must then be undertaken. This analysis of a company’s strengths and weaknesses will aid in the creation of their own specific strategy. A SWOT analysis will also be of help when researching into the competing market. By looking at what opportunities the company has for growth and what threats may occur within their market sector, a company can change and amend the existing strategy accordingly.
Good marketing skills and services: Nestle is working on the good marketing skills concept because they want to increase their market share. So, for that they are providing quality products to their customers that include their service and product. Well-developed strategy: Nestle has recognizes there is a right time and place for their product, therefore their strategy makes room for adjustments. Nestle captured a market with clear developed strategy. Large and Qualified workforce: Nestle have occupied 340000 odd global workforce who are constantly working to make its products available in every corner of the world.
For AEON the opportunities that they need to look forward is that they should plan to expand their market size whereby opening more new outlets in urban areas. This is because in urban areas, the people who live there the population is high and the purchasing power is high they willing to buy goods and services as long the goods sold at reasonable price. Plus in urban areas there will be other retailer will be open and expand their market in order to maximize their profit. If AEON get the opportunities to open new outlets in urban areas, they must do because they can explore their market and gain high profit. Furthermore if there is any new goods that has been launch in market that attract the customer, AEON must take the opportunity to sale the products with reasonable price.