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Kolon Sport

993 Words4 Pages

As of 2014, Korea had the world’s second-largest market share in the global outdoor fashion industry after the United States (Samsung Fashion Research Institute 2014, Financial Supervisory Service of Korea 2015). Kolon Sport (K/S), established in 1973, is the signature fashion brand of Kolon Industries, Inc., which was founded in South Korea in 1957 and owns over 10 fashion brands. Sales of Kolon Industries in 2014 were $5 billion in 2014 (Kolon Industries 2015). Kolon Sport has been acknowledged as a leading outdoor brand for the past 35 years (KolonIndustries, 2010).The market share of Kolon Sport in Korea was over nine percent 2014 placing it in the top three outdoor fashion brands in Korea (Samsung Fashion Research Institute 2014, Financial …show more content…

This has facilitated the efficient distribution of products as the assort packed boxes are distributed to stores from the distribution center without requiring unpacking and repacking, therefore reducing both time and effort significantly. Owing to commercial constraints, the OEMs can only deliver products in a limited number of box sizes constraining the possible box configurations. Decisions on the distribution of the boxes to the stores were made manually, separately from decisions on box configurations. This resulted in the stores frequently receiving either more or fewer items than needed. The undersupply of products directly results in the loss of potential sales at the stores while oversupply contributes to increased costs especially because leftover inventory is not marked down for reduction owing to the premium brand positioning of K/S and is subsequently collected from every store.
This poses a challenging operational problem for K/S that involves decision making on the optimal method to be used in packing sets of different items in boxes of different sizes and allocating the boxes to different stores in a manner that meets the demands of individual stores. The case titles this as the assort-packing and distribution problem. Hoskins et. al. (2014) have referred …show more content…

The in-house Bid Data team is led by a Vice President of Kolon Industries and a Data Insight team under the Big Data team is responsible for supporting decision making by providing insights drawn from numerous data analytics projects across the fashion industry value chain. Korea Advanced Institute of Science and Technology (KAIST) was established in 1971 to model a research focused university and to foster elite human resources in science and technology needed by the nation. (KAIST, 2014). Kolon and KAIST jointly formed the Kolon-Kaist LifeStyle Innovation Center in

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