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Swot Analysis Of Kotak Mahindra Bank

1387 Words6 Pages

Company Analysis – Kotak Mahindra Bank

Industry Analysis:
1. Industry Trends: During the last decade, there has been consistent growth in the Indian banking industry. Use of latest technologies is one of the major reasons for this growth. As a result, there was a great increase in the transactions through ATM, mobile banking and internet banking. There has been 20% increase in home loans in the financial year 2013-14. Credit growth has been higher for Indian banks operating abroad as compared to foreign banks operating in India as per the RBI survey on international trade for year 2012-13.
2. PEST Analysis: Following factors affect banking industry in India. Political: Indian banks operate as per the monetary policy of RBI and the budgetary measures announced by the government at the start of each financial year. Economical: During the period of economic boom, the business of banks improves as people have more money to invest. During the recession, banks face difficulties in recovering their money from debtors and issuing credit to new customers. Social: Growing population and changing lifecycle of the people provides opportunities to banks. There is still a great scope to reach rural sector of India. Farmers are still borrowing money from moneylenders. Such farmers are the potential customers for the banking industry. Technological: Use of latest technology reduces operational costs and saves time. Customers also prefer the banks which provide latest technologies of

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