SUMMARY • In 2015, the NotSo Slippery Soap brand achieved a record breaking growth in sales value of 14.3% in the hand wash dish soap category and 38.7% in the marine hand wash category in 2015. This has growth in sales has been widely attributed to the innovated marketing plan created and implemented by J&B’s CEO Jonathan Becker. • The fast moving consumer goods (FMCG) sector saw an increase in consumers purchasing products that delivered on marketing claims. NotSo Slippery Soap brand has capitalized on this phenomenon by offering a product that does as advertised. • It was announced that J&B would launch a commemorative NotSo Slippery Soap bottle design to celebrate being awarded an exclusive contract with the US Navy to be the sole provider of ship soap.
Culligan WSH-C125 Wall-Mount 10,000 Gallon Capacity Filtered Showerhead, Chrome Finish Showerheads have become the next hot commodity in the market, thanks to the increase in demand for newly engineered systems that can provide features that were missing out in the predecessors. Several manufacturers have now come out with new and modified showerheads that are of higher quality and functional than before. Culligan is a well known name among the customers and a trusted brand when it comes to purchasing new plumbing and showering accessories. The latest in line of their showering accessories includes the Culligan WSH-C125 Wall-Mount 10,000 Gallon Capacity Filtered Showerhead, Chrome Finish, a quality product that is a must in all the households today. The functionality and the performance delivered by the showerhead happen to be some of the reasons for the popularity of this product among the customers.
Target market(s) (specific description of the market segment) The target market of Medina Spring is the modern, innovative and fashion conscious individual from the UK, aged 20-30. Medina Spring is for the individual who loves to explore the beauty around the world, which is open minded to innovation and loves to match their outfits with Medina Spring water bottles. Expected sales / Profit expectations The goal is to increase sales by 20 percent per quarter by using free marketing. Medina Spring needs to accept that digital and content is the ONLY marketing nowadays. Medina Spring (which is the rebranded name of Oulmes in Morocco) does not have a presence in the Digital World until now.
The linkages reflect different processes and activities that produce value in the form of products and services delivered to the end customer". (Christopher, 2005, P.13) A) Supply Chain: Zara had the most effectiveness supply chain in clothing industry, adding to that, they are recognize as the fastest bran in terms of design to supply the final cloth to the outlets when two to three weeks. The amazing thing a design in Zara could initiated from a call or email received from the outlets. This is positive act had added extra value to Zara to have big share market.
It attracts more people and increases the chance of them remembering the product as they tend to associate the celebrity with the advertisement. On the other hand, the Sukin advertisement uses pathos and logos to persuade its target audience. Its target audience is middle-aged women but more specifically people who avoid large amounts of chemicals in their skincare. Pathos is the emotional response which you can associate with an advertisement like this. It attracts people who feel strongly about the importance of looking after the environment while also incorporating logos to give logical reasoning on why the product is a stand out
1. Twinsaver in South Africa 1.1. Positioning Twinsaver is the market leader in tissue and hygiene industry in South Africa. The value share of Twinsaver toilet paper increased gradually from 2010 to 2014 (27.7% to 31.3%), followed by Kimberly-Clark and Pick n Pay (Passport GMID, 2015a). FIGURE 1.
Brand position Spice girl products main aim is to produce and manufacture exceptional and natural products for your entire family and also to provide healthy additional to artificial and other synthetic products. Their goal is to provide customers with unique quality, best customer service, and competitive pricing among its target audience. Their main target customers are for healthy people because their products enhance the health benefits. Spicy girl products are of high quality in production, and they take all measures possible to produce high quality products to meet its target customers. The Spicy brand produces an incredible impression that will attract their target audience to participate more with the company on a more individual and expressive level, so that potential and new customers can enjoy their vegetable pickles, natural vanilla extract and chocolate tea balls which is of great taste.
2014- In spite of stiff competition in the international market for Toilet Soaps, Talc & Incense Sticks, KSDL Export Sales got two major pride & prestige Best Export Performance Awards from CHEMEXCIL, Govt. of India, New Delhi during 2006-07 and 2012-13. And also one more Award for the year 2014-15 for its ever best Export
INTRODUCTION Lylez’s Beauty Care is a leading manufacturer of health and beauty products in Malaysia which produce high quality products based on the best herbs.Lylez’s Beauty Care was established in November 2008 by the founder, MrsLailiMustaffa. Started off with only 3 major products, Lylez’s Beauty Care moves a step forward with almost 50 new products. Lylez’s Beauty Care has now become a brand that has gained a place in the hearts of users in Malaysia as well as in Singapore and Brunei. SWOTis an acronym for: • Strengths • Weaknesses • Opportunities • Threats The internal and external situation analysis can produce a bulky amount of info, much of which may not be highly relevant. The SWOT analysis can serve as an informational filter