Swot Analysis Of L Oreal

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Introduction The Company, L’Oreal was founded in 1909 by Eugene Schuler. The revenue, operating income, profit for the year 2014 is. The Body shop is a famous subsidiary of the company catering to a wide range of skin and hair care products like shampoos soaps, conditioners, lipsticks , foundations, moisturizers and hair colour L’Oreal’s key strengths are skin care, hair care and colour cosmetics contributing 80% to its retail sales and 50% to total industry absolute value growth in 2011 The balance 50% of the industry’s absolute growth is derived from oral care, bath and deodorants, boasting premiumisation. The company keeps stressing on features like technological advancement, professionalism, use of spa technology resulting in reduced spa visits in the period of rising inflation to popularize its products Market Analysis as per market plan format 1) Company and product description The company boasts of being one of the world’s largest cosmetics and beauty care company competing with Procter and Gamble and Estee lauder The company does not deal with shaving products or home care products like its competitors as such and narrowly focuses on beauty and skin care range . The head office of the beauty giant is located in the fashion hub centre of France with registered office in Paris. By concentrating on continuous research and development activities in its field, the company has created a niche for itself in the beauty market. The activities are mostly cantered on

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