Swot Analysis Of La Perla
Competitor
(WALL STREET JOURNAL, 2015)
La Perla
The luxury brand La Perla is going to Haute couture. La Perla as an understated and sophisticated lingerie brand that appeals to refined women.(LUXURY DAILY)
Strength:
Haute couture.
French lace making and used the natural fabrics.
Focused on natural elegant, luxury, comfortable.
Made-to-measure service in London.
Honeymoon lingerie line and ready-to-wear clothing
La perla is enhanced their shape-wear underwear and plus size market.
(THE LINGERIE ADDICT, 2015)
Weakness:
Limited size.
Long lingerie making time about 9-15 months.
Price: its in haute couture level
Promotion: La perla 2015 haute coutre spring/summer fashion show in Paris.
Place:
Product: lingerie, loungewear, swimmer and accessories.
(The Honey Combers, 2015)
Etam
Etam belongs to Etam developpement group. In France, Etam lingerie market share is around 11%(Fashion Brands, 2015)
Strength:
gorgeous undergarments, Well-made, on-trend and reasonably priced!It also offers a range of loungewear and PJs. Nice designed store.
Weakness:
(Etam financial report, 2013)
Weak social media presence and engagement in Singapore,2013.
Price: Mid
Promotion:
(SCOOPEMPIRE, 2015)
Etam 2015 live lingerie fashion show in paris once a year. Others are mostly in youtube, instagram.
Place:
Product: ready-to-wear clothing, lingerie and accessories.排名
(VOGUE BEAUTY, 2015)
(THENEXTGAG, 2015)
Marks & Spencer
M&S is a major retailer of clothing. It is headquartered in
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