Essay On Lakme

annual rate of 20 percent. This is contributed in the rise of the workforce requirements in the beauty and salon segment which was 3.4 million in 2013 to 12.1 million in 2022.

Market Capitalization:
According to Confederation of Indian Industries (CII), the total Indian cosmetics and beauty market size stands at US$950 million and shows a growth between 15-20% per annum. The overall beauty and wellness market, which includes the various beauty services stands at about US$2,680 million.

Size of Industry:
The fastest growing segment is the color cosmetic, which accounts for around US$ 60 million of the market. Growth in the Indian Cosmetic Industry has come mainly from the low and medium-priced categories that account for 90 % of the cosmetics

It started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it is named after the French opera Lakmé, which itself is the French form of Lakshmi, the goddess of wealth who has is also renowned for her beauty.
Audience Analysis: The market sentiments of the brand are almost no negative and what is also interesting is the number of male followers of the brand. Male followers are slightly above 40% while the female followers are close to 60%. The gender distribution is surprising but the age distribution shows other results. The closer a person is to his/her prime the likelier are his/ her chances of owning Lakmé brand. As a result the largest chunk of people are between 21- 30; which is also the largest chunk of social media followers. Thus the key focus of the company lies in the social media marketing.

Feeling beautiful and looking gorgeous is the mantra for Lakmé followers. The content not only exhibits the product line, fashion shows and contests, but also focuses on the small steps that a normal woman can take to look gorgeous. The brand has 19.25 lakhs Facebook followers and around 40,000 members actively engage in beauty discussions. The twitter followers are over

is a US cosmetic, perfume and toy seller with markets in over 140 countries across the world.
Avon India best engaged with its fans and has an engagement score of 375. Their contest #YouMakeItBeautiful, was a huge hit for the brand. Here people had to tell one thing that makes them beautiful. With this Avon India was up with 142,930 impressions alone and the contest were 138,226. The launch day was then followed by interesting new contest themes for the consecutive days (, #ManicureMondays, #TwistyTuesdays, #PoutTuesdays, #WardrobeWednesdays, #ThirstyThursdays, ##FridayNightFever)
Key highlights of the results to increase their engagement were:
• With over 6500+ conversations for @AvonIndia on Twitter in a span of one week. Avon managed to reach over 600 followers on Twitter
• Overall impressions for the week for @AvonIndia Twitter handle were 220,000+ & cumulative impression for our hashtags of over 650,000+
• With 600 followers on Twitter, Avon became the fastest growing brand for the week (social bakers)
• The brand received 1400 + retweets in a span of 8 days (Twitter