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Swot Analysis Of A Soap

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Individual Written Project
Product Information The “Lavo” Soap bar is an eco soap, which is made with natural ingredients from local sources. Suitable for anyone with sensitive skin, especially families with kids and older people. More specifically, “lavo” is appropriate for mothers who want to satisfy the needs of their family at once. It is, a traditional, low-carbon footprint product, made with protein milk for moisture and special vegetables oils. Available in 3 different sizes 85gr, 100 gr, and 125 gr, and in 5 different fragrances: vanilla, coconut, peach, myrtle and honey soap bar for a great smell. The consumer can buy it from big supermarkets or through e-shops for natural products.

Question 1.
What are the potential target …show more content…

We have sales promotion, digital, direct, indirect and guerilla marketing, database marketing, public relations, product placement and events. Although the importance and relevance of all these tools differ in consumer vs business to business marketing. Sales promotion for business to consumer marketing is about enticing consumers to buy your product. It lasts for a specific period of time and includes free samples of the product, free gifts, special prices, coupons for future shopping, premium product and contests. On the contrary, business to business sales promotion are not so extensive. Through sales promotion, the marketers want to make customer to action. One of the most important type of sale promotion is the trade shows, while it can also be achieved through trade in, price reduction and free …show more content…

Business to consumers marketing focuses on blog content and how viral a blog post will be. In addition to that Facebook, twitter, Instagram and YouTube are the standard tools for business to consumer marketing. Finally, B2C marketing focuses on engagement and awareness. On the other hand, business to business marketing concentrate their focus on more professional types of content such us webinars, journals, white papers, infographics. Furthermore, its main tools are linkdln, Facebook and twitter and more particularly group discussions at these sites. Last but not least, the main goal of business to business marketing in lead generation. However, in order to evaluate their effectiveness, marketers use web traffic and social media

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