Swot Analysis Of Levendary Cafe's

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Introduction
The case is a model of US quick casual restaurant company: Levendary Café 's which entered China market. Business environment in which subsidiaries of Levendary in China currently operate differ to a large extent from the business environment in which they operated in US. Although US company were already at that time more oriented towards the concepts, long time building culture and its brand. At the same time it interested in the field of international activities especially in China market. According to the information given in the case study we can argue that the US business environment in which Levendary Café 's operated was relatively stable and its culture "look and feel" was consist. This situation changed totally when …show more content…

In the process of evaluation his performance, financial as well as non financial assessment should be taken in consideration to insure if Chen is appropriate general manager of subsidiary or not. Subsidiary of multinational corporations must balance mandates from headquarters with local realities of the foreign markets and Chen should has the balance between the US concepts and standardizations and adaptation to local market. We can evaluate Chen by using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Chen has strengths to success in China market. Chen is confident and charismatic manager with native and bilingual in English and Mandarin Chinese. He has long experience as retail property developer. He has network of connections already in place to help speed up the process of permitting, incorporating and staffing the stores. He is willingness to take risk. Levendary Café 's is US brand with wholesome food which can attract customers in China due to some opportunities available like: there are few successful local chains , the growing lifestyle which trend the people to eat out, local people trust and like US food and China has opportunities to attract US restaurant. Also Chen understand the Chinese customers need can fit with external environment. He has long wanted to work in the restaurant industry. He is passionate about good food. In my point of view Chen has weaknesses. His communication with the headquarter was poor. He didn’t has strategic plan. His higher fuscous was on adaptation rather than standardization. He didn’t work in line with headquarter culture and strategic base. His personal objectives didn’t coincide with overall objectives of the company. He didn’t take recommendation and approval for modification to the menu or variation in stores from headquarter. He didn’t apply

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