Swot Analysis Of Lipton

EXECUTIVE SUMMARY
Lipton is a brand which is presently owned by the leading group Unilever. Lipton tea was launched in the year 1890 by Sir Grocer Lipton in Scotland. At present, Lipton tea is there at each and every part of the world. It targets the mass market and the positioning of the tea product of Lipton is done at the middle price in the market which can be afforded by the middle class segment of any country .Lipton plays the role of an energetic brand that aims to modify this perception and redefine the meaning of tea in people’s lives. By celebrating positivity in everyday life, Lipton helps its consumers incorporate confidence, optimism and cheerfulness in their lives. Lipton’s portfolio in Pakistan consists of Lipton Yellow Label Tea, Lipton Mega Daane, Lipton Teabags, Lipton Green Tea and Lipton Flavored Tea. Now Lipton is going to add another tempting Variant, which is Masala Chai. It is made up of all-natural spices, including cloves, cardamom pods, cinnamon stick, ginger, black pepper, sugar and a cup milk. Our customers can also use saffron for pleasant aroma and honey instead of sugar. Wall these ingredients are natural and are very healthy for human body. Considering the facts that Tea lovers would like to consume all flavors of tea, Masala Chai is going to play a very different and vital role for the people who like to hit their taste buds with variations.

PRODUCT REVIEW:
Lipton 's Product Mix in Pakistan:
Product mix, also known as product assortment,