Swot Analysis Of Louis Vuitton

1588 Words7 Pages

Strengths :
Louis Vuitton’s quality reputation: they qualify themselves as a traditional brand and as the largest producer of Luxury Goods . they tend more recently to become creative . Consumers across the world : European countries (21% , United States but also a new emerging market in Asia (27% in 2011) *

Bernard Arnault named Marc Jacobs in 1997 as an artistic Director of Louis Vuitton Marketing with different star icons : Gisele Bundchen ,Gorbatchev , Caterine Deneuve, Bono , Keith Richards , Madonna => helps to identify to the product . Project an image of the product. They sell their product only in their own stores , in Paris , London , New York , Asia ( new Chinese store opened in Shangaï ) called « maisons ».This permits to stay leader in the sell of their product ,and avoid any discount sales , or promotion of their product. Tight Control on the quality, and the sell of their product . Personalize your own wallet, bags and other leather goods : « Mon Monogram » . It adapts its design to consumers’ tastes.

Louis Vuitton continue to explore new markets , THIS will enable Vuitton to continue producing double-digit growth for years to come: They opened their first shop in Latin America : Sao Paulo , another store in China in Shangaï( 39 boutiques in China others in Beijing, Changchun…).=> aims at projecting exclusivity for top-ends costumers . Being too accessible can lead to “banalization,” The Paris company, which doesn’t anticipate a slowdown in second-half

More about Swot Analysis Of Louis Vuitton

Open Document