Swot Analysis Of Lux

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LUX is an international brand established by Unilever. The products vary which includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started off as "Sunlight Flakes" laundry soap in 1899. ( Wikipedia, the free encyclopedia, 2017)
In 2009, Lux revenue was estimated at €1 billion, marketing into more than 100 countries around the globe. Now Unilever is the biggest competitor in Bangladesh, Brazil, India, Pakistan, South Africa and Thailand. Lux’s mission is to be aspirational nonetheless available to the user by passing the best of beauty within the grasp of every woman in the world making her look and feel superbly womanly.
The smell of Lux soaps differ depending on the product. Lux has variety of aromas, with rose scent being most favorable.
Lux focused ads to let its users know that the soap was made in French with a compromising price, intended to be an affordable luxury, which would give its user smooth skin, fine-texture, rich in fragrance. Lux then moved on to creating an image of the “LUX” as relation between the aspirational role models with a tag line, 'Lux brings out the star in you '. Which encouraged women to empower femininity with a well renowned star like Aishwarya Rai, Katrina Kaif, Priyanka Chopra, Deepika Padukone. They lets her user to take more dynamic stance on beauty. (Ojes, 2014) Glaxose-D:
Glaxose-D is a non-flavored energy drink which is loved by children and adults alike. It helps in maintaining an active
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