Swot Analysis Of Macro Business Environment

To fully analyse the Macro business environment, one must look at:

*Please note that all answers are according to the information acquired during the interview with the owner*

Strengths: The fact that the business is owned and run by family only means that all employees are fully committed to the business. They rely on hard work and dedication in order for the business to succeed. This means that the human resources of the business are at the strongest possible level, and that there is a limited chance of failure due to a lack of dedicated employees. Staff have also been described to be extremely dedicated towards their work, and are professional in the way they conduct their allocated tasks within the business itself. The business’ main source

One weakness noted was a lack of exposure to a broader market. Due to the fact that the business is small and family-owned, advertising is almost impossible due to the high expense. The lack of advertising therefore means that the business finds it very difficult to contract new clients, meaning that their client base remains relatively similar in size over the years. Also, the company is not generating enough income for them to consider advertising, so for the foreseeable future, their expansion will be extremely

This means that Lihle Izulu Enviro Care has various competitors of which they must be aware. Their business specifically has to compete with government firms such as Pikitup, as well as other local businesses which are within the same industry. Another threat to the business are the locals who search through corporate dustbins for the recyclable materials. If they find these materials before the business does, it means that there is a lower weight of recyclable materials which the business can then sell to the recycling plants, lowering their income for that specific period of time. Although competition poses a huge threat to the business, they believe they stand out from their competitors for the following reasons: they are reliable, enjoy and have a passion for what they are doing, and they have a vision of teaching the general public, including school children, about alternative business techniques and how they are beneficial for the