Swot Analysis Of Macy's

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As of 2015, Macy’s is believed to be one of the largest department stores in the country. Its competitors include Kohl’s, JcPenny, Boscov’s, and Sears. As the business grew, Macy 's started to expand into neighboring buildings, opening more and more departments. Macy’s uses numerous marketing strategy to promote its products. Some of Macy’s strategies include hiring celebrities like Martha Stewart, Usher, and Heidi Klum in ads such as commercials to promote their products. The department store chain also uses technology to connect with its consumers on a local and national level. Lastly, Macy’s offers credit cards for consumers so they could get extra discounts on their items and during special sales, and even offer rewards programs for frequent

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