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Swot Analysis Of Mahaka

986 Words4 Pages

Neo Innocent Sewela
201576821
Business management
Theme 2

Company profile

Mahaka Business Enterprise (Pty) Ltd
Reg: 2014/010383/07
P O Box 1240
Bethal 2310
Tel: 078 651 2684
Email: czwe.kunene@outlook.com

Table of contents

Page 1. General Information Company Details
Page 2. Executive summary
Page 3 Company Background Vision Statement Mission Statement Goals and Objectives Values Company Philosophy
Page 4 Industry and marketing position Market Target Market Marketing Plan Competitors
Page 5 SWOT Analysis
Page 6 Business Environments

1. General Information
1.1 Company Background Mahaka business Enterprise …show more content…

The vision will be achieved through the following:
• Delivering of an efficient and effective logistical service.
• Continuously adding value to our customers’ operations.
3.2 Mission
Mahaka Business Enterprise (Pty) Ltd is committed to excellence in business through on time, continuous improvement, as well as proper application of our unique operational and management skills, resulting in a consistent, competitive and cost effective service to our customers. Committed to our motto of Total customer satisfaction 21st century trucking.
3.3 Goals & Objectives
To carry out the company’s mission the company will pursue the following goals:
• Become part of regions market leaders in road freight transport.
• Focus on honesty, sincerity and integrity in all our dealings with our valued users.
• Implement and create employment opportunities without and prejudice.
3.4 …show more content…

Demographics
The target market of the company are businesses which require coal transportation
The company targets the following customers:
1. Private companies.
2. Mining companies and manufacturing firms such as Sasol Secunda, Eskom power plants.
3. Subcontracting for large companies.

4.2 Marketing Plan
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goods to create exchanges that satisfy individual needs and organizational goals.
The director is well aware that in the modern economy far more is required from the marketing discipline of a company, competition in the freight sector is fierce and high quality services are the order of the day. Small companies have to compete against not just the odds and for that a dedicated marketing strategy is needed.
The company doesn’t make a provision for an extensive budget none the less its marketing plan is effective. The company relies on the following marketing options:
• The director attends trade shows and mining Indaba’s
• Flyers
• The branded uniform of employees
• Word of mouth
• Signage
• Logos on company

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