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Mahindra Essay

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About the Company
Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world. It is a part of Mahindra Group, an Indian conglomerate. Initially started as a steel trading company, today Mahindra and Mahindra is one of the key players in utility vehicle manufacturing and branding sectors in the Indian Automobile Industry with its flagship product XUV 500. M&M has a global presence and directly competing with the likes of Tata Motors, Maruti Suzuki, Toyota, Hyundai, Mercedes Benz and others. The only company with full range of tractors in the world and a market leader in CV’S, MUV’S, SUV’S and Sedan, Mahindra’s mission is to create India 's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services.

Mahindra and Mahindra’s sustainability approach
Embarking on its mission and realizing the emerging need of sustainability by pushing the idea that business is not merely to create economic value but to create value for the society, Mahindra group launched its “rise” program. Mahindra Rise program is all about driving positive changes in the lives of its customers and communities by motivating employees to bring alternative thinking to the workplace and

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