Swot Analysis Of Majestic Hotel
EXECUTIVE SUMMARY:
Majestic hotel is an established luxury hotel located in the XYZ city of Sri Lanka. The hotel has been an industry leader in the city since its establishment in 1996. Majestic hotel follows the objectives that are consistent with the company’s goals and mission statement. In the year 2016, Majestic Hotel is targeted to contribute a higher sales revenue. The hotel, has to further maintain its market leadership in the city by achieving the highest revenue per available room (RevPAR) Premium.
INTRODUCTION:
Majestic hotel located in XYZ city offers breathtaking views of the sea perched on the shore of Indian ocean. Majestic hotel is a part of renowned hotel chain of Sri Lanka that has been a domestic
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Some of these are waste reduction, reusing and recycling, constant monitoring of gas, oil and electricity usage etc.
SWOT ANALYSIS
Majestic hotel, on one hand has various advantages to its side that it can leverage to its side, while on other hand, it has some disadvantages that need to be looked into. The SWOT analysis below will discuss the same.
STRENGTH WEAKNESS
• Located on the sea shore. Offering clear sea view rooms.
• Strong nationwide brand presence and recognition
• a strong reputation within the local market and corporate and travel trade markets for reliability, exemplary service and quality.
• diverse range of service skills within management and staff.
• recently renovated with state of the art modern feature.
• Have large pillar less banquet hall to attract bulk business like conference.
• leadership team easily approachable by the guests.
• meeting and maintaining the customers expectation in terms of accommodation services and service deliverables.
• clear and well communicated. • Frequent wear and tear of the outer property due to proximity to open
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Since are target market is the Corporate people, their economic and social life would help us in getting more in business. With the development taking place in the country there are many investments happening for which more and more business people are coming. And the hotel being well known in the country allows us to attract more customers. Since we provide a good customer service, there is loyalty among the customers and they help us in bringing new customers through word of mouth.
MARKET SEGMENTS
Majestic Hotel currently has six well defined market segments with eight subsegments as shown in the model below:
What does each segment mean:
Corporate negotiated national accounts(C1) are accounts where the person has all ready stayed in our hotel and they are from the
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