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Swot Analysis Of Malaysia Airlines

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Strengths
Malaysia Airline Berhad has a sustainability name in the domestic as well as the international market. Malaysia Airline Berhad has consistently established high standards of service across its business segments. Skytrax organization has rank only 5 airlines in the word with 5-Star airline. Malaysia Airline Berhad is one of it. Moreover, Malaysia Airline Berhad was honored with the world’s Best cabin Staff Award for 2006. Others then the airline operations, MASkargo has award the excellence in logistics and Air cargo Services from technology Business review magazine during 2006. Malaysia Airline Berhad has been leveraging its good brand name to win the loyalty of customers to grow its market share.
Malaysia Airline Berhad has an online transaction. Malaysia Airline offer both offline and online system. Customer can purchase their flight ticket through online from Malaysia Airline Berhad’s website. It can be convenient for customer and save their precious time. Customer can make their payment online through their credit card also. All the transaction and detail of the customer will be store as high confidential and will not be leak out.
Malaysia Airline has strong and well-designed organizational structure. Its strong management team always plays the key role in planning and controlling in their services system to perform the best quality. Many difficulties and losses had being face by the management team, however their able to come out with their own strategies to

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