Swot Analysis Of Malunggay

Environmental Analysis

Ajinomoto Philippines Corporation live by it 's promise to provide consumers product that will make healthy and nutritious meals delicious as embodied in APC 's slogan Ajinomoto "Eat Well, Live Well"

APC decided to make a new product which involves in the classes of vegetable oil that uses malunggay extract product for it 's main goal. Nowadays many people are being concious on their health so we think developing this kind of oil will gain more consumer who is mindful on their health, figure and also in their sickness.

A. The Marketing Environment

1. Competitive Forces

The competition between cooking oil and vegetable oil depends on the health benefits and highly expose in TV advertisements somehow APC can 't

2. Economic Forces

In today 's world many company deals with food manufacturing business and it is hard for the APC to compete and to launch a new product wherein it is sounded new to the consumers. In over-all promotion it will generate big cost to launch malunggay cooking oil that will maintain its competitiveness when it comes in condiments

3. Political Force

We can 't see political affects APC 's launching of malunggay cooking oil.

4. Legal and Regulatory Force

The regulatory force thay will may affect APC 's production are congestions of materials that may affect the environment, over usage of malunggay converting to oil.

5. Technological Forces

Emerging technology will affect the product because APC wanted less technology source more on actual resource, producing malunggay vegetable oil by less affection in the new technology.

6. Sociocultural

Millenials are in to using stuffs without knowing the benefits and their culture is far different from those people who is very health conscious and the society.

B. Target Market

IV.MARKETING

So we come up to a plan to make a malunggay cooking oil that will benefit the health of millions of the valued customers who is health conscious and people who is having a medication in their illness basically on a research malunggay has many good benefit on our health we want it to showcase what a malunggay has to do on our health. We want to have a good relationship toward consumers that 's why we keep on making a product that they will benefit for and we concern on the health of our consumers this is the way we show the love and how we value each one of them to continue trusting our product and be recognized globally. In giving back we continue to offer good quality product for the