Swot Analysis Of Mang Inasal

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Competitor VRIO Analyses 1. KFC Product: KFC is the world’s most popular chicken restaurant chain that specializes in the same Original Recipe. Their product is rare because they offer products which is pressure fried bone chicken seasoned with “Original Recipe” of 11 herbs and spices. The product is not easily to imitate because of its “Original Recipe” which is the famous trade secrets of KFC. Their product itself is their sustainable competitive advantage. Place: They are located in shopping malls, near schools and along hi-ways. They place their store close to schools, colleges, cinemas and markets where there is a huge traffic flow of people with high-purchasing power. They have a valuable location because they capture their target market…show more content…
Mang-Inasal Product: Mang Inasal offers chicken inasal and other Filipino food coupled with unlimited soup and rice. They give value to their customers by giving them a wide range of dishes that the customers can choose from. It is rare because they offer chicken inasal which has a standardized time cooking process in order to serve perfectly cooked kitchen. It is not imperfectly imitable because it can be easily to imitate by the customers. Place: Mang Inasal has 380 branches nationwide. This means that they are offering convenience to their target market. They provide a safe location with good ambiance that will accommodate sufficient facilities to customers. Price: Their price is affordable compared to other competitors. They are rare because they offer unlimited rice and it is still cost based pricing. It is not imperfectly imitable because other business could imitate this kind of pricing. Promotion: Mang Inasal use TV ads, billboards and other means of advertising to reach their customers. Its promotion is costly, because advertising in television requires a lot of money. It can be imitated by other business because other competitors also used this kind of promotions to encourage them to patronize their…show more content…
It is rare because they offer products that has Taiwanese style making it different to other business who also offers chicken to the consumers. It is imperfectly imitable because what makes their chicken different from the other existing food stall is that you get to select and mix the flavors you want in your chicken. They organized to capture value by expanding their menu by adding tempura, chicken wings and coming up with a special lunch meal only at a given time every

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