Swot Analysis Of Marketing Research

Marketing Research: Marketing Research is the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation, that are facing an organization. Companies use marketing research in a wide variety of situation. For Example, marketing research gives marketers insights into customer’s motivation, purchase behavior and satisfaction. It can help them to assess market potential and market share or measure the effectiveness of pricing, product, distribution, and promotion activities.

The marketing research has four step processes, which helps the company to define the problem that ends to interpreting and reporting the findings. Company first defines the problem through the types of marketing research objectives.

Their supply chain is very good and they never face any type of shortage in their supplies. Their new stock gets available after every two weeks. Their Brand name has a great impact on sales because of it is famous brand around the world.

Weakness:

The main weak point of Khaadi is that they have a weak clothing line for men. Their cost structure is very expensive especially their embroidery dresses.

Opportunities:

Khaadi offers new products of high quality to new markets. They are now increasingly offering online marketing because of the advancement of technology.

Threat:

The main threat that they are facing is that, they are facing intense competition in markets. They are so many clothing brands who also provide good and high quality products.

Online Marketing of Khaadi:

In January 2, 2014, Khaadi launched its e-store, which is according to their brand’s Retail General manager Sharmin Raza refers as a further step in its multi-platform growth strategy. Khaadi’s online store presently offers to the local market. They are hoping to get feedback from national users before launching or expanding online shopping internationally. They have proper online website, in which they offer all products. They also offer sales in online store. Khaadi offers Black Friday 2017 the biggest sale ever and offer up to 50% off on winter Pret collection 2017-2018 in online and

He helped to start the company in 1999 as an online shoe store, and it has since expanded to all manner of other goods. Zappos has been profitable since 2006. Last year, it booked $1 billion in gross sales which is 20% better than the year before, and in July of 2009, it was acquired by Amazon.com in a deal valued at approximately $88.9 million. The main purpose of Zappos.com is to persistently focus on customer service first, which is all about making customers happy and then over time put more and more emphasis on company culture, which is all about making employees happy. The mission statement of Zappos is to grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business