.Their website is very attractive with lively colours and easy to work with it, it is also continually updated with the new M&S brands. Modernizations of current technology clienteles are more conscious of fashion. They can easily get that what is new in fashion market Commercials are necessary to maintain their brand image. Marks & Spencer is not that good in advertisement as compare to other brands the reason is that they think they have their own faithful clients .Mark and spencer mostly popular in the age 0ver 40 .they need to work on for the young generation to make more customers. Between 20 to 25years old mostly do their dressing after motivating the commercial ads by using technology they can achieved their target
However, at the same time, there are certain negative impacts of advertising as well and Marks & Spencer needs to clearly evaluate them in order to avoid facing them. First of all, it is extremely essential for Marks & Spencer to implement its marketing strategy and plan in the organization’s processes only then advertising actions can be successful for the company in the international foreign market. (Czinkota, M. R., Ronkainen, I.A., and Moffett, M.H.2005) The marketing plan of the Marks & Spencer should be based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the
• The new CER revisions have put restrictions on employee’s creative and innovative abilities, which could hinder productivity. • Although the growth of the company is a strength, it can also be a weakness by the fact that as a company becomes larger and larger, sustainability can become harder to achieve. Opportunities • The acquisitions in themselves are massive opportunities for Stryker for creating new customers and products. • Expansion into other regions of the world could significantly increase their growth. • Innovation and new technologies can also add more value to the company.
SECTION D: Findings and Recommendations Marks & Spencer (M&S) has weaker business in Malaysia due to their poor skill of stock control. Sun Zi mentioned, ‘Be as steady as mountains when encamping’ in his rules of manoeuvring of the troops. Thus, M&S has to make sure that its workers are all as steady as mountains as they are the main pillars of the company and representation of the company image. It is no doubt that M&S is a prestigious brand in the mind of consumers, and they believe that M&S is a professional company that the staffs should provide optimum quality services. However, many customers complain the online shopping and delivery services take a very long time when it should be fast and efficient.
In order to create a successful brand extension, we have to heuristically decide how to raise the sale of our business and put the right strategies in the right time. As an illustration, Marks & Spencer, the retail sale of clothing, has been auspiciously broadened its new goodies and services such as the retail sale of food, furniture, and financial service. After extended, Marks & Spencer found out that the Financial services now account for 18 percent of the group 's total operating profit. Withal, plenty people still believe that brand extension leads a business to a failure. It is not about the brand extension but it is about how we understand and manage
The economy will stabilise soon and there is certainly niches that can be exploited if a company such as Primark were to cross the Atlantic and tackle the US market. Primark will have learnt from how its European predecessors fell due to overconfidence and hubris and will be determined not to make the same mistakes. “The main point about Primark is its price positioning. It is not going in as just another young fashion brand. It is going in as a young fashion brand with a very defined price edge on competitors that sets it apart.
John Lewis is the only retail- and online store which has increased its revenue moderately in the recent years and expects 50% net income growth (before taxes are deducted) for 2015. Marks and Spencer and Debenhams show flat or very slight increase in sales and their profits are falling sharply compared to 2014. In the view of these facts the
Sainsbury has already adopted products and services diversification and these diversification strategies are good for any business because if one business faces bad circumstances the other may not. So, Sainsbury should diversify into new business. TASK 3 1. Sainsbury has the potential to expand its business in other areas of the world by entering in newly emerging markets like India, china and so on because of having both capabilities such as expertise which can be pursued by moving on to the next level and international expansion, challenging its major competitors like TESCO, ASDA have yet not reached. The best way is to enter by joint venture in new country as it is less risky where Sainsbury can share its industry expertise with any local company and that company will share its local market expertise.
As for Marks & Spencer case, it is mentioned in the case study that the company’s products are personified by customers as high valued, suitably priced, and dependable on, which has peaked in the 50s and 60s. Marks & Spencer started reproducing clothes used to be worn as glamour fashion in Paris that was known to be worn by models and people in fashion catwalks. So people wanting to look like them thought buying Marks & Spencer is a