Case Study: Marriott International Inc.

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Intro of the company

Marriott International,Inc; started their environmentally friendly practices in 2007 by developing the Marriott Environmental Public Policy Statement, following after their sustainability reports in 2009 through 2012 stating the achievements and goals the company reached and made their hotels greener by accomplishing success in the areas of global diversity, ethics and human rights, disaster relief efforts , the environment(water,waste,energy and carbon),green constructing, the supply chain, educating and motivating associates and guests.

Marriott has continued to gain popularity and benefits globally and in the company for their sustainable practices and CSR (Corporate social responsibility) efforts, which have followed
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Sustainable hospitality bring a lot of benefits to the business: -Programs can give a great competitive advantage
-Financial savings
-One of the competitive advantages the hotel would have if it engages in environmental programs would be the advantage of being recognized for their green efforts and by generating motivation and an incentive in the employees to reach a common purpose, since financial savings are transmitted into cash or other kinds of rewards.
-Customer loyalty: Customers base their loyalty and decisions on service, location and amenities and it may help if they see that the hotel keeps up with the trends and the newest innovations to satisfy the needs of the guests and society around them.
-Risk management and preventing:Hotels must foresee future managerial and administrative changes and apply resourcefulness to reduce the possible financial and pricey effects of developing regulations.
Some of the risks include:
-Control of water and land contamination
-Air and noise contamination management
-Waste management
-Natural disaster actions

Corporate social responsibility
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CSR is the technique and a way they reach the triple bottom line approach.
CSR is categorized in four main areas: community, environment, employees and governance.
Community: The community category is focused on the business`s human rights , technology, citizenship,charity, making relationships with local communities and the environmental and social effects of the business’s practices and products.
Environment: focused on green strategies and sustainable management, including the use of natural resources and the effect on the surroundings and earth’s ecosystems, eco-design , assessments on their carbon footprint, and different kinds of practices to have an a good impact in their cost saving and environment some of the issues that category faces is the management of energy and water consumption and the use of renewable energy sources and the preventing of waste .
Employees: The employee category is focused on human resources, working diversity and equality rights, such as training and safety for the employees, making it one of the most essential categories in the hospitality

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