ipl-logo

Case Study: Marriott International Inc.

762 Words4 Pages

Intro of the company

Marriott International,Inc; started their environmentally friendly practices in 2007 by developing the Marriott Environmental Public Policy Statement, following after their sustainability reports in 2009 through 2012 stating the achievements and goals the company reached and made their hotels greener by accomplishing success in the areas of global diversity, ethics and human rights, disaster relief efforts , the environment(water,waste,energy and carbon),green constructing, the supply chain, educating and motivating associates and guests.

Marriott has continued to gain popularity and benefits globally and in the company for their sustainable practices and CSR (Corporate social responsibility) efforts, which have followed …show more content…

Sustainable hospitality bring a lot of benefits to the business: -Programs can give a great competitive advantage
-Financial savings
-One of the competitive advantages the hotel would have if it engages in environmental programs would be the advantage of being recognized for their green efforts and by generating motivation and an incentive in the employees to reach a common purpose, since financial savings are transmitted into cash or other kinds of rewards.
-Customer loyalty: Customers base their loyalty and decisions on service, location and amenities and it may help if they see that the hotel keeps up with the trends and the newest innovations to satisfy the needs of the guests and society around them.
-Risk management and preventing:Hotels must foresee future managerial and administrative changes and apply resourcefulness to reduce the possible financial and pricey effects of developing regulations.
Some of the risks include:
-Control of water and land contamination
-Air and noise contamination management
-Waste management
-Natural disaster actions

Corporate social responsibility …show more content…

CSR is the technique and a way they reach the triple bottom line approach.
CSR is categorized in four main areas: community, environment, employees and governance.
Community: The community category is focused on the business`s human rights , technology, citizenship,charity, making relationships with local communities and the environmental and social effects of the business’s practices and products.
Environment: focused on green strategies and sustainable management, including the use of natural resources and the effect on the surroundings and earth’s ecosystems, eco-design , assessments on their carbon footprint, and different kinds of practices to have an a good impact in their cost saving and environment some of the issues that category faces is the management of energy and water consumption and the use of renewable energy sources and the preventing of waste .
Employees: The employee category is focused on human resources, working diversity and equality rights, such as training and safety for the employees, making it one of the most essential categories in the hospitality

Show More
Related

  • Business Case Study: Jurlique International Pty Ltd.

    2179 Words  | 9 Pages

    INTRODUCTION:- Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specializing in natural botanical-based skincare and cosmetics under the brand name Jurlique. Jurlique is considered ethical and environmentally friendly. Jurlique was founded in 1985 the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike. The company 's name is based on a phonetic combination of their first names.

    Read More

  • Mobile Energy Services Company: Ownership And Contractual Structures

    3473 Words  | 14 Pages

    This kind of risk is often called environmental and social risk in project finance. The U.S Environmental Protection Agency proposed new regulations on the air pollution and wastewater that produced by paper and pulp manufacturers. The three mills would shut down if they were not forced to comply with the new regulations. Jaakko Pöyry estimated that the pulp mill would need from $150 million to $200 million to update its devices. However, the expenses incurred to adapt to the new regulation for the paper and tissue mill were unknown.

    Read More

  • Non Discriminatory Practice

    953 Words  | 4 Pages

    Promoting equality and inclusiveness should be core to any setting. It is, therefore, the responsibility of all management team and staff to implement this policy. The management team will visibly demonstrate its leadership in promoting an organisational culture which values equality and diversity by, Monitoring performance in the delivery of policies as part of each service area strategy review and an annual review of Equality and Diversity, Regular review of key policies and strategies, including equality impact assessments, to ensure that they do not directly or indirectly discriminate against groups of people, All staff members will receive regular training on equality issues. To develop services and facilities that are accessible, relevant and to the individuals that you work with, need gather information from service user, staff and other professional on, Competition in the local, individual needs, what changes can be made to improve the

    Read More

  • Public Health Discussion Questions

    1386 Words  | 6 Pages

    Of particular relevance is the need to assess whether products, processes, situations and activities could increase the risk of significant health consequences for human populations. The department of health in Western Australia has endorsed the use of health risk assessments of potential impacts to health during the planning stages of new developments and to evaluate activities where potential risks to health are being considered (Henrici, 2005). The processes outlined in this document provide a more specific characterization of potential risks to the public than currently available and being developed to assist proponents and others required to undertake formal impact assessments for new developments. These processes may also be useful for other forms of assessments where risks to the public are being considered. Users are also referred to the following publications when undertaking risk assessments for health: health risk assessment in Western Australia (department of health) environmental health risk assessment: guidelines for assessing human health risks from environmental hazards (ehealth council, department of health and aging).

    Read More

  • Case Study: Marriott's HRM And Business Strategic Alignment

    1626 Words  | 7 Pages

    Marriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.

    Read More

  • Tesla Social Responsibility Analysis

    715 Words  | 3 Pages

    Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders . The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.

    Read More

  • Hilton Hotel Case Study Summary

    1038 Words  | 5 Pages

    The aim of this case study is to investigate the applicability and functionality of organizational theories in Hilton Hotels Corporations. The first part of this case study is concerned about the compatibility between Hilton Hotels mission with its activity and purpose. Also, another aspect of this paper is to present the suitability of organizational theories referring to Human Resources Theory, System and Contingency Theory. In order to uphold this report, I will conduct a SWOT Analysis of Hilton Hotel Business. The last part of this paper presents a critically important aspect of a successful business in regards to the Hilton Hotels CSR programs and initiatives.

    Read More

  • Marriott Corporation Case Study

    1050 Words  | 5 Pages

    Weighted average cost of capital for Marriot Corporation: In order to determine cost of capital, first we need to find out cost of equity and cost of debt. For determining the cost of equity we need to determine the beta for the target leverage ratio. According to the information provided by exhibit 3 equity beta is estimated at 0.97 when equity-to-total capital ratio is 0.59. Therefore we need to find unlevered beta value so that we can find firm’s equity beta at the desired leverage ratio as mentioned in Table A. Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1.

    Read More

  • Cultural Diversity In The Hospitality Industry

    1102 Words  | 5 Pages

    Nowadays, workforce in hospitality becomes diverse because employees come from many countries. For instance, an organization can include employees come from America, France or Vietnam… Then creates a challenging issue for managers is how to manage well a diverse workforce. There are many researches were conducted in order to help managers to find out solutions for managing cultural diversity in workforce in hospitality industry successfully. Current situation of Cultural Diversity in the workplace in Hospitality Industry Because of globalization, organizations in hospitality field not only compete with domestic market but also foreign market. Globalization is one of the causes that contributed most to workforce diversity.

    Read More

  • Rosewood Hotels Case Study

    1037 Words  | 5 Pages

    CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.

    Read More

  • Forever 21 Pest Analysis

    901 Words  | 4 Pages

    Introduction Forever 21 is a clothing brand that is based in many countries. Most people would be very familiar with the brand as it caters to them in terms of a fashion retailer. The country that will be in this report would be in Singapore and the purpose of the report is to perform an environmental analysis on a company. The structure would be an introduction, followed by company background, country background, PESTEL analysis, porter’s 5 forces, strategic recommendations and conclusion.

    Read More

  • Marriott International Vs Airbnb Case Study

    1094 Words  | 5 Pages

    Marriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries.

    Read More

  • Marriott Organizational Structure

    846 Words  | 4 Pages

    Introduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.

    Read More

  • External Factors In The Hospitality Industry

    1245 Words  | 5 Pages

    Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

    Read More

  • Importance Of Environmental Education Essay

    1316 Words  | 6 Pages

    Introduction: Our earth is the most precious gift of the universe. It is the sustenance of ‘nature’ that is the key to the development of the future of mankind. It is the duty and responsibility of each one of us to protect nature. It is here that the understanding of the ‘environment’ comes into the picture. The degradation of our environment is linked with the development process and the ignorance of people about retaining the ecological balance.

    Read More

More about Case Study: Marriott International Inc.

Open Document