SECTION ONE AN OVERVIEW OF THE COMPANY Marriott International, Inc. is a leading hospitality company with more than 3,900 properties, 18 brands, and associates at their headquarters, managed and franchised properties around the world. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for more than 80 years, the company is headquartered in Bethesda, Maryland, USA. THE MARKET The company owns 19 brands designed for different types of customers, each one tailored with particular characteristics, from luxury to urban and cosmopolitan style (including luxurious, urbanised and cosmopolitan styles) . Marriott International, Inc. has adopted a multi-segmentation strategy in order to cater distinctive target markets
Jeremy Moon (2004) defines CSR as a combination of corporate citizenship, sustainable business and environmental responsibility; it is accountable to social, environmental and ethical issues both in term of corporate and the national environment. The neo liberal writers see it as voluntary, but some neo liberal see CSR as an obstruction and diversion from a business primary concern, i.e., profit maximization, yet most neo liberal writers maintain the point of view that, Friedman was actually correct. CSR in the long run can be beneficial to the organizations it prevents from unnecessary government intervention and
(Green Hotels & Responsible Tourism Initiative) The negative effect of Business Travel: • Co2 emissions • Traffic congestion when huge events are on e.g. bee exhibition in the RDS In the opinion of the author there is always going to be a need for Business Travel but there are ways in which it can be reduced to be more eco-friendly, it’s not always about the price or the outside of a hotel or airline it’s about what goes on behind close doors. Benefits of Corporate Social Responsibility in Business Travel According the MIT Sloan Management Review and the Boston Consulting Group, who posted a report in February 2012, stating that sustainability and Corporate Social Responsibility (CSR) has a permanent place on 70% of management agenda. The reason they believe that is behind this is that Sustainability and CSR activities are adding to profit. The study is based on 3,000 respondents who have made changes to their structure of the company and have seen an increase in their profits due to been more aware of the
These benefits include energy and water savings, reduced waste, improved indoor environmental quality, greater employee comfort/productivity, reduced employee health costs and lower operations and maintenance costs. This paper will focus on two of these benefits: lower energy costs, and health and productivity benefits.” Green buildings are not just expensive to construct, there are benefits at the end. Since it utilizes natural light, it saves energy. It also utilizes rainwater for it to be used inside and outside of the
Aaron (2011) defines CSR as encapsulating a broad field ranging from corporate commitments and ethical conduct to philanthropic gestures by corporations in their operating communities. Aguilera et al. (2007) use a definition of CSR, which refers to the firm’s considerations of, and response to issues outside the usual firm requirements to accomplish social and environmental benefits along with the traditional economic gains that the firm
Introduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.
In the world of hoteliers, tourism and leisure, money has always been the constant driver and measurement of success. However, within the last several years the tables have started to turn and investors as well as the corporate world has started to put more emphasis on sustainability. Sustainability is defined as “the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance” (Webster Dictotionary). Sustainability, especially in regards to natural resources has steadily risen on the awareness scales of many fortune 500 companies and beyond. From a financial standpoint it is wise to invest in sustainable measures for hotels.
It is proud of its cultivation of opening up a multitude of experiences and opportunities for people from all walks of life. Further, it prides itself on offering several business advantages to include: a strong balance sheet, sound management, and a record of industry leadership. Marriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.
Definition of CSR and a description of what it is. Corporate Social Responsibility is a voluntary initiative taken by a company where they contribute to social, ethical , and environmental issues in society. Also known as “corporate citizenship”, CSR is a continuous commitment of a business to demonstrate ethical and economic activity that benefit the staff, the shareholders, the business, but most of all society. It is when a business takes of time money to make a difference in society. Whether it is to help a certain people or raise awareness for a cause, CSR is done in most businesses and it highly beneficial for the business in many ways.
It uses sustainable products that help in reducing the amount of water used in the cleaning processes. The reduction in the amount of water is up to 30 per cent. Furthermore, sustainable housekeeping contributes in improving the efficiency and brings a reduction in the number of toxic chemicals that are used in cleaning. The hotel uses water-efficient showers that help in 30% of water savings without affecting the guests. Use of sustainable laundry helps in the reduction of water usage by 45% and energy usage by 43%.