Swot Analysis Of Maruti India

SUGGESTIONS AND CONCLUSION

A. MARUTI SUZUKI INDIA LIMITED

Maruti Suzuki brand is a diversified company having a huge market share in India. Its market share comprises of about half of the automobile sector in India. Maruti also has attained 10 million sales marks recently and has currently largest selling network and after sales service centers in India. Even though Maruti has largest customer attraction record, it lies nowhere in terms of premium products. Maruti has always been on low segment products and its premium vehicles has not surprised or attracted Indian market to that extent. With the launch of Maruti’s NEXA range of showrooms, Maruti has surely taken a step towards filing the gap but it needs to improve a lot and has a huge competition

Therefore, Maruti has to also look into this sector and pay equal attention to it. Also, Maruti’s SUV segment is not as popular as its mid-range and low-range cars are. It may be due to the fact that at that price customers may be getting better quality cars or that its quality may not be acceptable to the customers. Hence Maruti has to look into these factors. Coming to the 2-wheeler segment, Maruti’s only premium 2-wheelers are somewhat in demand like its Hayabusa product whereas its mid-range and scooters are not so popular in India, it is highly occupied by different international brands like Honda. So therefore, in total, Maruti now has to give a lot of attention to its other products other than mid-range cars in order to capture the market from all sides. Now, talking about diversification, Maruti should expand its business in other products and services too, as all other automobile companies are doing. Like Mahindra & Mahindra, TATA, even Maruti should consider expanding its reach to different sectors like banking, food industry, truck segments, defense, etc. With the help of this, Maruti will be able to have a very strong grip in Indian market and also other

Once EICHER used to own 13 companies out of which none of them were successful and were not gaining customer’s interest in India. Royal Enfield was acquired by EICHER Motors in 1994 gave it another name as “Bullet”. But even after many efforts, EICHER was not able to popularize its brand, it was Siddhartha Lal, the managing director and chief executive of Eicher Motors, who changed EICHER Motors’ history. He kept only two companies Royal Enfield, because he was very interested in it, and other was EICHER trucks and sold rest of the companies. He focused on them very much and its results are being seen today which has surprised a lot to India market and to its competitors. Now that EICHER Motors has entered into competition has gained a spot it should focus in international market too. Its Royal Enfield brand is now already being shipped to 50 countries including its motherland “England” but it fails to lead in market in that particular country. Hence Royal Enfield has to make efforts and a proper marketing analysis of different countries to popularize itself in international market. Similarly, EICHER Motors has to popularize its present truck segment products in developing and under-developed countries like Nepal, Bangladesh, Pakistan, Bhutan, etc. for developed countries like European countries, USA, America which follow strict vehicle and safety norms, EICHER Motors should develop its trucks