Swot Analysis Of Maruti Suzuki

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Maruti Suzuki India Limited which is commonly known as Maruti. It is an automobile manufacturer in the country India. It is basically a subsidiary of Suzuki Japanese automobile manufacturer. Suzuki is one of the largest passenger car companies in India which holds more than 50 percent of the domestic car market. The company Suzuki core value is CUSTOMER OBSESSION. Manufactures of Suzuki, sells all the range of cars like Hatchback, sedans and SUV (Suzuki Motor Corporation, 2014). Maruti Suzuki has the best sales in all over India and also has a best service network (Maruti Suzuki India Ltd., 2014). The sales strategy used by Maruti Suzuki 1. CONSUMER PROMOTION ACTIVITIES -Price packs- They are general offers given by the company to its customers of savings off the original price of products. Every year Maruti offers price packs. Exchange bonus and gift cheque are always offered by the Suzuki. -Gifts and Premiums- Suzuki offers accessories which includes body cover, carpets, alloy wheels, door visors, stereo, the seat covers and other accessories. - Frequency programs- They are basically for the loyal customers; it is like a reward by the company. There is loyalty discount 2-3 % if he is already a Suzuki owner. For the employees of the companies special discount (corporate) is offered by the company. - Free test drives - Suzuki offers the free test drives for the demonstrating of a product and it also satisfy the customer. Here customer himself drive and decide whether to
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