Growth has dropped due to the increasing levels of saturation in the larger car markets of the world. Worldwide the trend is towards ensuring that one 's products are superior in terms of quality. The passenger car segment has emerged as a major driving force for upstream industries like steel, iron, aluminum, rubber, plastics, glass, and electronics and downstream industries like advertising and marketing, transport and insurance. The car industry generates large amount of employment opportunities in the economy. For example in the US, every sixth worker is involved in the making of an automobile.
Competition The leader in automobile sales for quite a long time has been Toyota. It achieved the golden milestone of the largest selling car in history in 1974 and has remained on the top of the mountain since then (holding 12% global market share in 2013). In contrast Honda holds a comparatively paltry 4% market share and their earnings are less than half of Toyota. That being said, both are major manufacturers in the world automobile market. The other giants in the game, the Volkswagen Group (11%), PSA (3%), Nissan (8%) and Hyundai (9%) as well as General Motors (11%) and Ford (8%) in the U.S. all contribute significant market shares to the world total, the reasons these players always come out on top are several.
Nissan India is majorly export oriented Currently, Nissan's production in our country is mostly biased heavily towards the exports. In FY15, Nissan is reported to have exported about nearly 65 percent of its vehicles, which it manufactures in India. Whereas the domestic market only saw sales of remaining 35% of the vehicles. Initially most auto manufacturers decided to launch their India venture by emphasizing on Indian market itself. But in recent past years, they have realized the importance of export as a backup to remain sustainable.
Among the automakers, Nissan is the key market player in the U.S. It took more than two decades for Nissan Motors to gain a stronghold over US market. In 1958, it entered into the US market. It faced a lot of competition from automobile juggernauts. But it succeeded by putting a marvellous impression on its buyers for its cost effective approach which is cannot be denied.
Emerging Trends of Automobile Industry In India the auto industry is one of the largest industries and is one of the key sectors of the economy. Today, India is emerging as one of the world’s fastest growing passenger car markets and second largest two-wheeler manufacturer. The emerging trends in the Indian Automobile Industry are: 1. Globalization- Globalization is forcing Indian auto majors to consolidate, upgrade technology, access new markets, enlarge product range and cut costs. 2.
INTRODUCTION: Toyota Motor Corporation is a Japanese automobile manufacturer. It is part of the Toyota Group, one of the largest Multi-National Corporations in the world. Its headquarters is located in Toyota, Aichi, Japan. In terms of production, it was ahead of Volkswagen and General Motors in 2012. It has reported on its financial statements that it has 540 subsidiaries and 226 affiliates.
Pulse 5. Duster ( Compact SUV) Contender Product Analysis 1)Renault Offering - Duster Focused offering - Ford's Compact SUV EcoSport , Tata Safari, Premier Rio, Mahindra Scorpio The Duster have taken Indian market by tempest. It has fuelled fragment of reduced SUVs and snatched 23 for each penny piece of the overall industry inside of a year. The Duster's prosperity was such that Renault needed to triple creation inside of months of its dispatch from 7 every hour to 20 every hour. The Renault Duster's prosperity can be ascribed to the accompanying elements: 1)Category development: Growing interest for SUVs because of number of dispatches by Indian and outside auto creators.
It has vehicle assembly operations in india and it is among top four passenger vehicle brand in india.it has more than 250 dalerships in more than 195 cities.it has the 3rd largest sales and service network.it has 14 current models and 4 discontinued models.it also focused in producing concept vehicles.it enter with tata sierra but it was not successful in Indian market .in the year 1998 ,tata launched indica which was first fully indigenous Indian passenger car.it has several other company which comes under TATA GROUP .these are few
INDIAN AUTOMOBILE INDUSTRY History of Indian automobile industry shows that it has grown with leaps and bounds since 1898, a time when a car had touched the Indian streets for the first time. But now India is in verge to rewrite history in different conditions as it is home to 40 million passenger vehicles and Indian manufactured cars and other automobile products are touching other nation roads. Presently Indian automobile industry is regarded as largest and second fastest growing industry after China in the world with annual production of over 3.9 million units. Its passenger cars and commercial vehicle manufacturing industry ranked sixth largest in the world. One of the best things happen for the Indian automobile market in the recent years was its improvement in the export sector.
Consumer electronic goods are likely to witness high demand in the coming years as the Government of India plans to invest significantly in rural electrification. 100% FDI allowed in the electronics hard ware manufacturing sector under the automatic route. The consumer durables sector raked in revenues worth US$ 7.3 billion in F Y12. Growth has been healthy over the years, recording a compounded annual growth rate (CAGR) of 10.8 per cent over FY03-12. The consumer durables market is expected o double at 14.8 per cent CAGR to reach US 12.5 billion in FY1 5 from US$ 6.3 billion in FY10.