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Swot Analysis Of Maruti Suzuki

803 Words4 Pages

1. Executive Summary
Maruti Suzuki India Limited(MSIL) is an automobile manufacturer in India. It was formerly known as Maruti Udyog Limited. Currently Suzuki Motor Corporation, a Japanese automobile company holds about 56.21% stake in the company which makes MSIL a subsidiary of Suzuki Motor Corporation. The company has 200 vehicle offerings for the customer. MSIL has 2020 sale outlets and the strongest network of 3,086 service centres across 1,652 cities.

Maruti Suzuki has been one of the most preferred car in India for delivering true value to the customers in terms of fuel efficiency, value-for-money, quality and customer service. But, over these years Maruti Suzuki has not been able to capture the premium car segment despite many attempts by the company. With a rise in needs and expectations of the customers in India along with the rise in disposable incomes, it was imperative for MSIL to enter into the premium car segment to maintain its market position.

NEXA (New Exclusive Automotive Experience) is a retail network under Maruti Suzuki which offers the customers a high-end experience of a premium car, thus focussing on capturing the premium car segment market in the country.

2. Situation Analysis
Maruti Suzuki India Limited(MSIL) is a major player in the Indian Automobile Industry and currently holds 47.4% market share in Passenger Vehicles. The Passenger Vehicle segment in India is growing at a CAGR of 10.09%. The Indian Passenger Car Market is expected to

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