Swot Analysis Of Mas

Strength, general MAS has learned that the company has a great name in the market compared to other airlines. This is because the MAS have introduced its brand in the national and international market. MAS are also the airlines most exclusive among the other airlines. MAS have been listed as a 5-star airline by the organization with rating airline with only four other airlines in the world. In addition, MAS offers that were very satisfying customers by MAS so it got the attention of each subscriber. Further, the company MAS very focused on strong branding, this has made them strong to enter the market is very limited so it is a great strength of this company. MAS also managed to attract a broad range of customers; it is proved that they are

Customer satisfaction is one of the main factors to be taken seriously, to draw attention to every customer is a difficult and complicated but MAS has its own advantages to attract customers to continue using their services. In addition, the needs and desires of each person is different in the period of acquisition. This is because of various factors such as demographic, psychographic and geographic factors. Each of these factors need to be considered by the company to ensure that every customer they are satisfied with their services and also become regulars Malaysia Airline. In addition, the airline continues to strive to continue to produce innovative ideas of aspects of their products and services in their transformation to become Five Star Value Carrier. Finally, they also increase in cargo traffic in the countries of Southeast Asia. This is due to the presence of export-related industries. Thus, the airline MAS benefit from an improvement when demand for air cargo

This will bring negative effects to the airline company itself. From the economic aspect will lead to changes in the economy directly or indirectly. If an economy is experiencing a crisis it will have a negative impact on the overall business. Malaysia Airline as an airline they have many contacts throughout the world, and it will have a major impact survey image of the company because if something happens to the economy. The problem is that it comes without warning; therefore, they should be willing to address these issues as they arise unexpectedly. Violence, many have learned that many opportunities that will occur in the plane itself as hijacking and others.

In conclusion, SWOT analysis allows the customer to review the current position of the company and the external environment. In the same time be aware of the strengths, weaknesses, opportunities and threats of Malaysia Airlines. Therefore, MAS can use its power of good human resource management and superior force to overcome the weaknesses of the company. In addition, MAS also need to be more willing to change the dynamics of the external