Swot Analysis Of Maxis
1) INTRODUCTION
Maxis Mobile Sdn Bhd started their operation in 1995 and now is the leading telecommunication service provider in Malaysia. This corporation is the fifth largest Public Company in Malaysia as its total subscribers are 6.4millions, providing a range of innovative mobile with fixed and international network services to their customers. The vision of Maxis is to be admired for excellence. They intend to take leadership position in everything they do from how to deal with customers to how they do their branding. On the other hand, their mission is feel free. Customers must feel free to connect and communicate as well as feel enabled by the services, not inhibited. The employment size of Maxis is large as it consist of 1001-5000 employees. There are various types of employees that are employed by Maxis. They hire contract workers and permanent workers as well plus there is no restriction on gender, age, nationality and religion. Ananda Krishnan who is one of the richest men in Malaysia was the founder of this telecommunication services. Maxis Bhd had streamlined its organisation structure into four business areas in order to reinforce their core business area for future growth. Each areas are represented by a head. The first area is an enterprise solution which functions to manage the organisation’s enterprise, government as well as small and medium enterprise (SME) business. Consumer business is the second area which is in charge of the end-to-end
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