Swot Analysis Of Maybelline
Positioning strategy it is a strategy that shows where your products stand in the mind of your customers, and how is it different than your competitor. Talking about Maybelline, it has been created by L’Oreal to be a Leading Global Mass-Market Cosmetic Brand in its customers mind. It target huge groups of women, in more than 90 countries worldwide, who are between 15 and 49 years in order to support this concept. In addition, it has a concept of branding using the Urban American Chic image, and most of their advertisements show that, to stick it at their consumers mind. Moreover, they work to market their products under the image of New York brand to give it good perceptions, and authority. In order to support that, let us focus on this perceptual map. …show more content…
We can clearly see that Maybelline positioned the first in quality, and it places one of the 2 most brands in high price. So, we can see that, Maybelline’s strategy has a really positive impact from the point of its consumers regarding its quality and prices. Also it gives them a high position comparing to other companies in term of their price and
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