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Swot Analysis Of Mc Donalds

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Competitive analysis

Mc donalds biggest direct competitors have been burger king ,Yum brand and wendys. In the industry where there is constant tastes and growing competition, the restrictions for the entry of new brands are low for the fast food industry.
In the hamburger fast food category, mc donlads foremost competition have been with Burger King and Wendy 's However, mc donalds still manages to have the highest market share in the overall fast food market. Having a share of 22% ahead of its competitors, mc donalds is standing still and front of others in the market.

4. Swot analysis

Strengths

- Strong brand name, reputation and image :
McDonalds over the years has built up huge brand equity. It stands as no 1 fast food company …show more content…

This result shows that mc Donald has good mangers.

- Technology Innovative :
McDonald’s is standing in the front interms of technology. This is enabling it to create more customer relations.

- Good marketing strategies :
Any place and market recongzines the face of mc donlads. The success has been acheived by conducting effective marketing strategies and market analysis.

2. Weaknesses:

- Unhealthy food image :
McDonald 's had few negative press like a documentary stated supersize me by morgan spurlock. Mc donalds also provides huge calorie food and no much nutrution.

- Customer loses due to fierce competition
The strong competition makes mc donalds lose customers who prefer favour of other brands.

- Unbalance meals :
Although McDonalds has tried to change its menu bu updating to healthy preferences it is still an unhealthy choice and the meals are unbalanced.

- High employee turnover rate :
McDonalds has many effcient employees. But throughout the years many employees have been fired and few quit jobs as the salary was low and high working pressure.

3. Opportunities:

- Growth of the fast food …show more content…

The organisation has conquered the US and now gradually to the rest of the world. McDonalds, along with this organistaional culture continues to strive to achieve customer satisfaction while still marking its position in the international market. The company is functioning well and keeps trying in Africa, China, and the Middle East, which will get mc donalds a continued source of revenue for coming years. If McDonalds strives to overcome all of its challenges and uses its makes advantages with proper strategies, it will acheive the market standing on top in the fast food

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