McDonald’s Corporation is one of the world’s largest fast food restaurants; it’s famous for burgers, fries and coffee around the world. For years in this extremely competitive market, McDonald’s is still competing against other competitors such as Burger King, Yum! Brands, Wendy’s and Starbucks. McDonald’s has created their own visions and missions, and they also changing them time by time to meet the market competition. Vision is defined as a company’s big picture, a desire of the organization in the future (Jones et al.
Strengths: McDonald’s is the largest fast food restaurant chain, its sales are 8% higher than any other fast food restaurants. It serves around 68 million customers per day in over 119 countries across 35 000 stores. For this reason it has been given the name of the largest fast food market share in the world, which means the brand is well known this gives the company edge over other similar company’s like Burger King. The brand is valued at 40 million dollars which is huge compared to Burger King which are only valued at 28 million dollars. The brand has become so popular because McDonald’s clever use of Ronald McDonald Clown to promote their products which became such a hit with young children and young adults.
In addition to their use of social media, television, radio, and newspaper, the McDonalds has make significant use of billboards. Television has always has always had a crucial role in the company 's advertising. McDonald 's growth strategy is based on three aspects; introducing more restaurants, maximizing sales and profits at existing restaurants, and improving international profitability. Maximizing of sales and profits at their existing restaurants were accomplished through better operation and innovation, product development and refinement, effective marketing and lower development and operating costs. (Global Strategy of McDonald and How It Reached All corners of World) To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors.
An assessment uses immediate entry modes of franchising, external factors, selection of the brand for the franchisee, in this case I have talked about many different brands from the Norwegian retail store to one of the biggest fast food chains McDonald’s and their ability of franchising. In recent years McDonalds has taken a lot of market in the fast food business. The result of this is that other fast food chains get a competitor. Huawei goes out to be number two in the world when it comes to the fast food market considering locations they have around the world. Due to their constant involved in the development of new fast food chains using franchising.
The products provided tends to have low differentiation, McDonald similar to many others, mainly consist of burgers, fries, and beverages. Moreover, this industry faces a similar problem of high employee turnover, and constantly need to hire and train new employees. Despite, the challenges, McDonald still maintains the largest market share in the fast food
This is eye catching and allows the consumer to identify a McDonalds from far away. One of the positives about McDonalds is the quick service, friendly service, customer satisfaction and overall good food. McDonalds is also very transparent and will allow you to ask them any questions about the process used to make their meal. The physical presence of McDonalds is also attractive. This includes the Happy Meal’s toys, the ketchup packets and the packaging involved in the making of the whole
Strategic posture a) Mission; McDonald Steel is dedicated to providing the Shareholders of the corporation a long term financial return, and to retaining the company's position as a premier global supplier of innovative products and services, always responsive to existing and future markets. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast
Just as McDonald’s embarks on this marketing strategy, so does other fast food chains. To be able to compete with the biggest name in the industry, the competitor must be able to keep up. Therefore, just as a new McDonald’s opens nearby, a competitor is also opening in the same area or vice versa. Burger King is a franchise operation and is the second largest global fast food burger chain, most famous for its ‘Whopper’ product. The company was bought by 3G Capital in 2010 and a series of senior management changes have since been implemented.
DUNKIN DONUTS 5 capacity to increase its operations in the foreign market although both brands sustained their independence (Bhasin, 2017). Since it has mainly focused on burgers, it has been able to dominate in the industry and it is approximated that it serves more than 50 million consumers each month in the United States. Burger King is among the direct competitors of Dunkin Donuts. SWOT Analysis Strengths Ø The company has a significant presence both internationally and domestically and growing. In 2016 it added 415 net new locations in the United States and 317 net new locations outside the United States (Taylor, 2017).
Convenience food franchising make up the largest part of restaurant online sales in the US. This $125 billion a year market is likewise the biggest as well as most lucrative of the franchise business industries, making up greater than 15 % of franchise business in the United States. With recognizable names that consumers associate with franchising, a famous fast food franchise business could immediately establish brand recognition. Also as this new trend of healthy consuming arises, junk food franchise business are still thriving. Several fast food electrical outlets now concentrate on health and advertise much less fat material or lesser calories for an overall healthier meal.