Swot Analysis Of Mcb Bank

S.W.O.T Analysis:

There are two part of SWOT Analysis

• Internal Analysis

• External Analysis

4.1 Internal Analysis

4.1.1 Strengths

The strengths of MCB Bank are the following:

1. MCB is the first Pakistani privatized bank because of its quality management, marketing, innovation in product and services is performing well in financial market.

2. It has created a good reputation in the banking sector.

3. It has 1275 branches on different places in Pakistan.

4. It has one of the nation’s largest ATM network with more than 1070+ ATMs covering 390 cities across the country and it is still growing.

5. It provides MCB mobile ATM for convenient world class banking services.

4.1.2 Weaknesses:

1. Mismanagement of time is the biggest mistake in MCB branches that the official time of bank closing is 5:30pm but the staff is normally on their seats till 7:00pm to 9:00pm.

2. Due to the lack of advertisement majority of the people are not well aware about the products of MCB.

3. There is lack of specialized skill because of rotation policy of human resource management.

4. Most of the staff and employees are dissatisfied due to low salaries as compared to same position in other banks.

5. It is also seen that the staff complain about over loaded of work. It is the reason that turnover ratio of MCB is increasing.

6. MCB has numbers of employees of the period when the MCB was nationalized bank they cannot perform their duty as like employees in other