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Swot Analysis Of Mednet

2575 Words11 Pages

TEAM NO.
By Karthik Malaiappan

MedNet.com Confronts “Click-Through” Competition

Goal of MedNet: 2
Executive Summary: 2
Problem Definition 2
Environmental Analysis and addressing each challenge 2
Strengths: 2
Opportunities: 3
Weakness: 3
Threat: 3
Analyzing and evaluating the scenarios and options for MedNet : 4
Road Ahead: 5
Exhibits: 6
Exhibit 1: SWOT Analysis of MedNet 6
Exhibit 2: Porters Five forces for online Healthcare Industry 7
Exhibit 3: Positioning Map 8
Exhibit 4: Ansoff matrix 9

Goal of MedNet:
MedNet is a company, (a website) delivering health information free to consumers, generated its income through advertising, mostly from pharmaceutical companies. Their …show more content…

➢ Best source of consumer health information on the Internet.
➢ Easy-to-navigate and accessibly written with information developed by 24 professionals.
➢ Monthly audience of 4.3 million visitors that often return “in crisis.”
➢ Visitors usually cover many areas of the site besides the information they are looking for.
➢ Visitors tend to buy more products from advertiser when they decide to purchase. ➢ A portion of MedNet’s traffic goes through Marvel and other search engines.
➢ MedNet can’t compete with Marvel’s traffic rates or rate of returning visitors.
➢ Many of MedNet’s visitors only visit “in crisis.”
Opportunities Threats
➢ MedNet has an active community of visitors that use blogs, chat, and virtual reality.
➢ MedNet can broaden its advertisers beyond pharmaceutical companies such as doctors‘ offices, retail pharmacies, and medical centers. ➢ Aliment specific information sites are entering the market.
➢ Nonprofit and governmental websites such as the US National Library of Medicine and the
➢ World Health Organization have entered the market.
➢ AlternativeHealth.com is among the many sites offering information on alternative medicine, massage, and therapeutic …show more content…

Porter’s five forces are: (1) Barriers to Entry and exit, (2) Threat of substitutes, (3) Buyer bargaining power, (4) supplier bargaining power, and (5) Industry Competition.

1. Barriers to Entry and exit: The Online health Industry is characterized with modest entry and exit barriers. Less capital requirement in setting up a website increases the number of new new entrants. But promoting the website involves some cost and competition from established websites.

2. Threat of substitutes: Health being an essential part of life the demand for consumer products is elastic. Multiple websites positioned with narrow product differentiation. Websites are entering a category /trying to gain market share compete on pricing which increases products substitution. Hence, threat of substitute is high in the industry.

3. Buyer bargaining power: High brand loyalty for some websites, thereby discouraging customers’ shift. But low switching cost and aggressive marketing strategies under intense competition within the healthcare websites, induce Customers to switch between websites, thereby driving value for money deals for

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