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Swot Analysis Of Mercedes

1004 Words5 Pages

Mercedes-Benz is the high performance division of Mercedes. It’s independently engineers, manufactures and customizes vehicles. Mercedes-Benz is headquartered in Baden-Württemberg, Germany. It was originally an independent engineering firm specializing in performance improvements for Mercedes vehicles; Daimler-Benz AG took a controlling interest in 1990, and then became sole owner in 2005. For over a century, Mercedes-Benz cars have epitomized expensive freedom of movement. It is becoming the point of reference for the future of revolutions and exciting generations of motorists. Company Background

Established in 1958, Gargash is the authorized distributor of Mercedes- in Dubai, Sharjah, & Northern Emirates. Our collective knowledge of global expertise together with the understanding of local markets and regional insights enables us to deliver integrated, innovative and improved facility and resolutions to all UAE customers.
At Gargash Enterprises, customers are guaranteed premium quality products with superior service and after-sales service.
Currently the company hires more than 1000 individuals, and has become one of the largest brands driving the Mercedes-Benz business and service.
The Mercedes – Benz brand image has become synonymous of the world’s most innovative car brands and it has the world’s highest brand awareness.
Competitors

BMW 's competitors are their main danger. BMW, Mercedes and Audi have continuously been in opposition manufacturing comparable cars

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