A Swot Analysis Of Shampoo

SWOT analysis

Strengths:

• First on the market

• Corporate strategy and culture

• Store concepts and own brands

• One stop shopping

• Supply chain Weaknesses:

• Poor HR management

• Matrix organizational structure

• Slow reaction to market changes

Opportunities:

• EU accession

• Economical growth

• HO.RE.CA development

• Employment opportunities Threats:

• Market competition

• International “crisis”

• Lack of professionals

Vision statement: “METRO will dominate the cash and carry wholesale globally, through our unique business which improves competitiveness of our customers all over the world”.

Mission statement:

“METRO is a Cash and carry wholesaler for businesses and professionals. METRO provides quality products

Other listening approaches might include: depth interviews with current and defector customers, experience audits and training programs to prepare front line staff to capture key customer insights.

Review of Literature: Satisfaction is an overall attitude towards a product provider or an emotional reaction to the difference between what customers expect and what they actually receive regarding the fulfillment of a need satisfaction as a person's feelings of pleasure, excitement, delight or disappointment which results from comparing a products perceived performance to his or her expectations. Satisfaction means the contentment one feels when one has fulfilled a desire, need or expectation.

Furthermore, Customer satisfaction can be a measure of how happy customers are with the services and products of a supermarket. Keeping customers happy is of tremendous benefit to companies. Satisfied customers are more likely to stay loyal, consume more and are more likely to recommend their friends to the

In the presents study primary data has been collected using questionnaires for collecting the same 100 respondents have been chosen. In this study primary data plays a vital role for analysis, interpretation, conclusions and recommendations.

Secondary Data: These are sources containing data, which have been collected, and complied for other purposes. The secondary sources consists of readily available data and already complied statistical statements reports whose data may used by researchers for their studies.

Sampling

Sampling Type

-Connivance sampling type has been used.

-This research study targeted to the IRCTC costumers. Sampling Size

-It is not possible to get the opinion of the whole population due to lack of adequate time and resources.

-Hence sample sizes of 100 respondents were chosen for the study.

-Every individual was interview and made to fill the questionnaire.

Tools for Data Collection

Questionnaire

Methods of Analysis- Blank ….yet to do

Limitations of the Study

-An underlying assumption for the entire project is that the details and the feedback received from the population is